Rich Gee Group
NOVEMBER 11, 2023
In an evolving job market, the value of older workers is becoming increasingly recognized. This is up from 16% in 2011. The industries expected to see the most significant growth in older workers include healthcare, education, and professional and business services. By 2030, 25% of the US workforce will be over the age of 55.
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
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Women on Business
DECEMBER 21, 2010
So, in keeping in this spirit and following those much wiser than me, I offer to you today a holiday gift that I hope will help with your marketing in 2011. It is a tool that allows you to keep all of your marketing activities organized so you can implement systematically. Has Email Marketing Become Obsolete?
Women on Business
JANUARY 4, 2011
By Maribeth Kuzmeski Are you looking to add new individuals to your team in 2011? Studies show that hiring guilt-prone employees is smart business! Behind Every Great Idea Lurks Many Critics Waiting to Make It a Bad One Post by Tanya Goodwin-Maslach, contributing Women On Business writer You. Believe it?
Women on Business
JANUARY 15, 2011
Since then, I have had more and more discussions with my clients about their pricing strategies and being squeezed in this market. In a lean economy, many sales and business development people feel obligated to discount their prices; at least, the discussion of price and where it fits in the sales strategy becomes more important than ever.
Strategy Driven
FEBRUARY 14, 2011
Social media marketing has transitioned from being an ancillary marketing strategy to become a strategic business imperative. All businesses and brands need a social Web presence for a single, fundamental reason – that’s where the customers are. A social media marketing handbook for small business owners on the go.
Women on Business
JANUARY 11, 2011
Red Zone Marketing’s “Why”: We focus our efforts on finding simple, common sense and inexpensive alternatives to creating growth in a business. We are committed to designing smart marketing strategies – not the flashiest or most complex. Gretchen Glasscock said: People Do Business With You…But Why?
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