LeadershipNow 140: December 2011 Compilation

Leading Blog

Here are a selection of tweets from December 2011 that you might have missed: @wallybock >> Imagination Igniters: Books for Leaders. steveroesler: 6 Important Marketing Trends to Watch in 2012 : The World :: American Express OPEN Forum. mjasmus: Most read in 2011: 30 Overlooked Acts of Leadership Courage. The worst leadership moments of 2011 - The Washington Post.

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Addiction Marketing

N2Growth Blog

“ Addiction Marketing &# is a phrase I started using a few years back while waiting in line for my drink at Starbucks. What Starbucks has done better than many other addictive marketers is that they also make it cool and trendy to succumb to your addiction. Is this just creative branding and intelligent marketing, or are we merely sheep being led to slaughter? Do you feel “Addiction Marketing&# is ethical? By Mike Myatt , Chief Strategy Officer, N2growth.

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My Best Blogs of 2011

In the CEO Afterlife

I began blogging about leadership, strategy, marketing and life last February. So, with the help of WordPress analytics and content judgment, here’s my list of the top ’CEO Afterlife’ blogs of 2011. You’re Not a Real Marketer until You Create a Brand [link]. Branding Human Resources Leadership Life Marketing Strategy blogs Business Crisis ManagementFrankly, I wasn’t sure whether I could maintain the pace of one blog per week.

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First Look: Leadership Books for February 2011

Leading Blog

NEW EDITIONS: Rubies in the Orchard : The POM Queen's Secrets to Marketing Just About Anything by Lynda Resnick and Francis Wilkinson is now in paperback. Here's a look at some of the best leadership books to be released in February. As One by Marhdad Baghai and James Quigley. Split-Second Persuasion : The Ancient Art and New Science of Changing Minds by Kevin Dutton. My Life in Leadership : The Journey and Lessons Learned Along the Way by Frances Hesselbein.

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Are You On Track For 2011?

Rich Gee Group

home about rich our team news our fans services executive coach business coach speaking inspire media knowledge books affiliates contact Rich Gee Group 203.500.2421 Are You On Track For 2011? You’ve had 20 days to kick off 2011 the right way. Get Shareaholic Tagged as: 2011 , Action , Kickoff , Launch , Steps , Strategy { 0 comments… add one now } Leave a Comment Previous post: How To Overcome Your Speaking Jitters.

The McKinsey Quarterly: Top Ten Articles (2011)

First Friday Book Synopsis

The McKinsey Quarterly: Top Ten Articles (2011) Here is the “Top Ten Newsletter: Fourth Quarter 2011″ that enables you to read all of the most popular articles featured in The McKinsey Quarterly in 2011. Bob's blog entries "Top Ten Newsletter: Fourth Quarter 2011" Global cities of the future: An interactive map Have you tested your strategy lately?

The November 2011 Leadership Development Carnival

Great Leadership By Dan

Welcome to the November 6, 2011 edition of leadership development carnival! In today's job market you need to be ambitious and driven if you don't want to get pushed out by others who spot gaps that could have been filled by you.". There's no theme this month, no cute nicknames, no commentary, just a straightforward list of 45 of the best posts submitted for your reading pleasure.

The Global Innovation 1000 (2011): Why Culture is Key

First Friday Book Synopsis

Tom Stewart is Booz & Company’s Chief Marketing & Knowledge Officer. Bob's blog entries 3M Apple Booz & Company Buddy Media EBITDA Fscebook Google Harvard Business Review Intellectual Capital: The New Wealth of Organizations The Global Innovation 1000 (2011): Why Culture is Key Tom Stewart Wealth of Knowledge: Intellectual Capital and the Twenty-first Century Organization

Musical Chairs – The Employment Outlook for 2011

Survive Your Promotion

Tips for New Managers on Navigating the Transition from Individual Contributor to Team Leader Skip to content Home About the Book About Katy Recommended Reading ← Jason Fried – Why Work Doesn’t Happen at Work The Pattern of Great Leadership – Simon Sinek → Musical Chairs – The Employment Outlook for 2011 Posted on January 5, 2011 by Katy In March of 2010 I posted an article about the impending turnover tsunami that we will see as the recovery builds momentum.

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The State of Strategy Consulting, 2011

First Friday Book Synopsis

Here is an excerpt from an article written by Walter Kiechel for the Harvard Business Review blog. To read the complete article, check out other articles and resources, and/or sign up for a free subscription to Harvard Business Review’s Daily Alerts, please click here. * * * Like Satan in the book of Job, [.].

How To Start Fresh In 2011. | Rich Gee Group

Rich Gee Group

home about rich our team news our fans services executive coach business coach speaking inspire media knowledge books affiliates contact Rich Gee Group 203.500.2421 How To Start Fresh In 2011. We begin to hate ourselves and think we ‘lost our chance’ to change in 2011. Make a clear decision on what you’re going to change in 2011.

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10 Gifts For You To Succeed In 2011.

Rich Gee Group

home about rich our team news our fans services executive coach business coach speaking inspire media knowledge books affiliates contact Rich Gee Group 203.500.2421 10 Gifts For You To Succeed In 2011. As my holiday gift to you, here are my TEN most read & requested posts from 2010: Set Your 2011 Goals In Two Steps. It’s December 2011. How do you guarantee a great 2011?

Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

They are people born between 1996 and 2011. It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share. In the book, they list the five foundational truths of youth marketing (and leadership). Adam Wilson, 2018, Former director of brand marketing for Carhartt, North America. Nicholas Tran, 2017, marketing executive and thought leader at global consumer electronics brand.

Inbound Marketing: Great Read for Inexperienced Online Marketers

Women on Business

I just recently finished reading Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah. Overall, it was a pretty good book and I recommend it frequently to my clients that don’t have any experience in marketing their business online. Inbound Marketing does a good job of explaining that there are only a limited number of things on your website that are going to get your business found online.

The Rainmaker 'Fab Five' Blog Picks of the Week - A Look Ahead at 2011

Sales Wolf Blog

Copyright 2007-2010 - Chris Young Twitter Updates follow me on Twitter « Possibility Maximizer: Success.com Interview Podcasts | Main | Possibility Maximizer: Extraordinary Leadership by Robin Sharma » January 10, 2011 The Rainmaker Fab Five Blog Picks of the Week - A Look Ahead at 2011 The ringing in of a New Year is a time of excitement and promise for all the  Possibility  that the coming year has to offer.

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The 2011 Global Top 25 Companies for Leaders

Great Leadership By Dan

and import their leadership development programs, now they are creating their own, in order to reflect their own cultural and market nuances. Last month Aon Hewitt, The RBL Group and Fortune announced their Global Top Companies for Leaders list. It's been two years since the last list, not to be confused with the competing " Best Companies for Leaders " list sponsored by Businessweek and Hay Group.

The McKinsey Quarterly: Top Ten Articles for Third Quarter, 2011

First Friday Book Synopsis

Once again and to its great credit, The McKinsey Quarterly, published by McKinsey and Company, has created online access the Top Ten articles for third quarter (2011) as selected by its readers. In case you missed them, you can now check them out and join the conversation. Here are brief descriptions [.].

Email Marketing

Coaching Tip

According to Marketing Sherpa's 2011 Email Marketing Benchmark Survey, nearly two-thirds of marketers are expecting their email marketing budgets to grow in 2011. Ten percent of more than 1,100 marketers surveyed say their companies' email marketing spend will rise by at least 30 percent. Source: [link] May 2011. Internet businesses focus on engagement and providing value with every message from their business to targeted audiences.

Top Five Internet Marketing Tools for Small Business Owners

Women on Business

Top Five Internet Marketing Tools for Small Business Owners. It’s tough being a small business owner in today’s economy but one proven way to increase your brand awareness and customer base is through Internet marketing. Want to be an Internet marketing superstar? Internet Marketing is moving at the speed of light so make sure to carve out time every week to increase your knowledge and stay up-to-date on what’s new in the world of Internet marketing.

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What Has 2011 Taught You About Business and Leadership?

Tanveer Naseer

As this is the last week of the year, many of us are understandably looking back at the past 12 months and discussing what we consider to be the significant events of 2011. One such example of this comes from the article, “ Business Lessons Learned in 2011 ”, where a number of business leaders look back at the past 12 months and share their experiences of the lessons they’ve learned which will help them to improve and build on their business in the coming months.

Discover How You Can Benefit from Content Marketing

Women on Business

Following is an edited excerpt from my latest book, Content Marketing for Dummies , which teaches individuals and business owners how to create and publish online content that can help you reach your goals. The primary benefits of content marketing are building brand awareness and developing relationships with your target consumer audience and online influencers.

The Essence of Strategy (Part 2) | In the CEO Afterlife

In the CEO Afterlife

by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Leadership , Marketing , Strategy. October 31, 2011 at 11:12 am. October 31, 2011 at 11:52 am. October 31, 2011 at 12:33 pm. October 31, 2011 at 10:36 pm. Marketing. December 2011. November 2011. October 2011. September 2011. August 2011. July 2011. June 2011. May 2011.

The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. By testing your marketing campaign, you gain more time, money and experience for future projects.

Why Nobody Reads Your Brochure (or any other marketing materials)

Women on Business

I’ve been trying for years to determine why some marketing, in general, is simply not effective. In fact, sometimes marketing has the exact opposite effect than what is desired. The objective of most marketing collateral is to present a distinctive company filled with unique benefits that a customer needs and wants. Marketing today should be…. …as We are attracted to real, authentic marketing and portrayals of what you do and who you are.

How to Market Yourself

First Friday Book Synopsis

Market yourself any way you want to. It almost doesn’t matter. Seriously – it almost doesn’t matter. Use social media, use the D-R-I-P method. Use the farming approach of a good real estate agent. Refine your elevator speech. Get serious about using Constant Contact. Yes, of course there are ways to do it that are

Today's Critical Market Juncture

Coaching Tip

Prechter Discusses Market Forecasts on CNBC Closing Bell. Then download Robert Prechter’s free report that uses an 84-year study of stock market values to help you prepare for and understand today’s critical market juncture. Download Robert Prechter’s Free Report To Discover How You Can Prepare For Today’s Critical Market Juncture. Stock Market conquer the crash critical market juncture deflationary depression elliott wave international EWI robert prechter u.s.

Disposable Marketing Freebies: What Message Are We Sending?

Leading in Context

Consumers Want Sustainable Marketing Many consumers now shop around for "ethical" companies and those consumers expect a new kind of business marketing - the kind with a long-term view and a sustainable approach. Ethical Leader Trends ethical leadership context ethics leadership development sustainability sustainable marketing

Increasing Market Profile With Women’s Initiatives

Women on Business

Due to the challenging economy and increased focus on revenue generation and business growth the timing is right for women’s leadership initiatives to be a catalyst for increasing the organizational market visibility

The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad agencies. With the exception of niche, specialty, and technology markets, I see little evidence of this. October 18, 2011 at 5:02 am.

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Beauty Marketers: Best in Class | In the CEO Afterlife

In the CEO Afterlife

Beauty Marketers: Best in Class. by John • August 15, 2011 • Branding , Marketing • 0 Comments. The piece described a passionate marketing company who has believed in the power of advertising and branding for most of its 100 years. And in my view, the cosmetics industry has set the brand marketing standard for all the other consumer product and service categories. well, the marketer better be a disciple of the Church of Brand. Marketing.

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The Perfect Brand Slogan | In the CEO Afterlife

In the CEO Afterlife

by John • May 23, 2011 • Branding , Marketing • 3 Comments. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Marketers like change, but often they make change for change’s sake. I suggest the slogan has become generic to the market. But is that the fault of the slogan or the marketer? May 23, 2011 at 4:50 pm. May 23, 2011 at 5:04 pm. July 22, 2011 at 6:04 am. >Do Marketing.

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Ready to Rideout the Bear Market?

Coaching Tip

Bear markets are cunning beasts. Don't get me wrong -- we are not in the bear market territory yet. An "official" bear market begins when the stocks indexes decline 20%. The DJIA's decline from the May 2, 2011 high to the September 21 low is about 17%. The stock market has been around a while. Only when you look at its history do you realize just how cunning -- and fast, and strong -- bear markets can be. stock market volatility

Darwin, the Market Whiz

First Friday Book Synopsis

Frank that was featured in The New York Times (Sunday, September 18, 2011). Here is an excerpt from an especially interesting article written by Robert H. To read the complete article, please click here. * * * Since Darwin, the pioneering naturalist, never thought of himself as an economist, the question seems absurd. Yet his [.].

Best in 'Positioning' Durabilty: Five Unlikely Brands | In the CEO.

In the CEO Afterlife

by John • March 1, 2011 • Branding , Marketing • 2 Comments. Brands, to most of us are consumable goods and services marketed by big business. With all that marketing muscle, is it any wonder when we think of brands we think in a commercial context? But don’t expect any of them to make 2011’s list of the world’s best brands–especially number 5. March 2, 2011 at 12:32 am. March 2, 2011 at 12:50 am. Marketing.

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Old Brands. New Hands. Last Stands | In the CEO Afterlife

In the CEO Afterlife

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. Maxill apparently has plans to resuscitate Ipana as a “retro brand” in the professional dental market. Marketing. December 2011. November 2011. October 2011. September 2011. August 2011.

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Why Play in the U.S. Stock Market?

Coaching Tip

Stock Market has always been based on knowing more than the general public does about market direction and the industry, company and corporate leadership of those stocks you invest in. So, why would you play in the market when you know the game is rigged? has brought numerous cases, part of a campaign to root out insider trading and, in theory, make markets fairer for the average investor. Especially in volatile markets, the temptation to cheat is fierce.

B2B versus B2C Marketing Adjustments

Coaching Tip

One of the biggest differences between B2B and B2C worlds is marketing. Many successful marketing leaders have a difficult time making the required adjustments to be successful. . While the fundamentals of marketing are universal , there are three key factors that require different applications of these fundamentals. Books Failure Skills Success b2b b2b executive playbook b2c branding geehan group marketing sean geehanBy Guest Author Sean Geehan.

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Market(ing) Meltdown: Don't Worry, Be Happy | In the CEO Afterlife

In the CEO Afterlife

Market(ing) Meltdown: Don’t Worry, Be Happy. by John • August 9, 2011 • Life , Marketing • 0 Comments. I’m going to admit at the outset that I’m not a stock market expert. In fact, I pay little attention to the daily moves of the market or the individual stocks in my portfolio. For those of you still with me, here’s my quick take on the current market meltdown – or should I say marketing meltdown? That is a marketing problem.

Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. When I was a young product manager back in the ’70s, the only people I could talk to about brands were my colleagues in the marketing department and the advertising agency. I see evidence in niche and specialty markets; I suspect senior people in smaller companies spearhead inventions.

Marketing to Women: A book review by Bob Morris

First Friday Book Synopsis

Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment Marti Barletta Kaplan Business (2002) How to Succeed in the World’s Largest Market Segment In this uniquely informative volume, Barletta answers three separate but related questions: “What makes women a worthwhile market?”, “Why market differently to women?” repeat business and evangelistic loyalty the GenderTrends™ Marketing Model

The Missing Market for Failure

First Friday Book Synopsis

Paul Graham startup incubator Y Combinator The Missing Market for FailureHere is an excerpt from an article written by Joshua Gans for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please click here. * * * We are told that some large fraction (possibly 80 percent) of [.].

Step by Step Writing a Life Plan for 2011 | Ron Edmondson

Ron Edmondson

Home About Consulting Church Family Leadership Navigation: Home » Encouragement » Step by Step Writing a Life Plan for 2011 Step by Step Writing a Life Plan for 2011 January 1, 2011 in Encouragement , Family , Leadership , Life Plan , Vision with 6 Comments All week I wrote a simple, step-by-step process to writing a life plan for 2011.

A Challenge for Leaders

Lead Change Blog

Posted in Leadership Coaching Leadership Development “Despite the economic recession, more employees are looking for opportunities outside of their organization than in 2008, suggesting that 2011 will be a challenging year for retention (and a hot market for firms to attract top talent).” ” Blessing White, 2011 Employee Engagement Report What is happening?