In the CEO Afterlife

AUGUST 29, 2011

Clout as Strategy and Why Companies Won’t Admit It. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. What is the definition of strategy? Strategy is a plan of action designed to achieve a defined goal. Tactics are often misconstrued as strategies.

Strategy 131

Strategy CEO Company Competitive Advantage 131

In the CEO Afterlife

OCTOBER 17, 2011

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. The reason: a fundamental flaw in the management process that is supposed to renew brand health. Did you like this?

Brand 168

Brand CEO Stage-Gate SWOT 168

Strategy Driven

APRIL 17, 2013

You probably didn’t answer, “How to implement effective marketing.” ” Marketing can sometimes slip through the cracks given the constant and pressing demands of sales, client service, and internal operations. There are numerous elements to an effective marketing strategy.

Marketing 50

Marketing Press Release Consultative Brand 50

Harvard Business Review

DECEMBER 14, 2018

Writing in the Sloan Management Review, Boston College professor Gerald Kane noted that 87% of executives surveyed indicated that digital technologies will disrupt their industries to a great or moderate extent. Starting in 2011, Mercedes chose to develop direct distribution capabilities for electric bicycle sales under its Smart brand.

Strategy 10

Strategy B2B Insurance Business Model 10

Harvard Business Review

OCTOBER 25, 2013

But marketing plays a broader role in shaping a brand. It does not just manage to get a brand into a customer’s consideration set; it powerfully influences which aspects of that brand the customer notices and experiences. Good marketing helps ensure that brands are meaningful, different, and salient.

Apparel 8

Apparel Brand Sports Advertising 8

In the CEO Afterlife

JUNE 19, 2011

A Boomer’s Advice to Marketers: Go Ahead, Make My Day. by John • June 19, 2011 • Life , Marketing , Strategy • 1 Comment. Today, we represent a marvelous marketing opportunity. We operate by the mantra of “use it or you lose it.” Aha,” say the savvy marketers. December 2011.

Advice 147

Advice Marketing Marketing Strategy Brand 147

Harvard Business Review

JUNE 20, 2014

While marketing budgets have been steadily rising as a percentage of firm budgets since 2011, many CMOs still lack real authority over decisions that most affect the customer, since most are delivered through touch points not owned by marketing. This will probably happen if you don’t do that.’ That was very helpful.”.

CEO 8

CEO Marketing Hotels Long-term 8

Harvard Business Review

MAY 4, 2016

Hiring managers will see what you have done — and can do for them. Let’s look at how to do this by analyzing the resume and LinkedIn profile of a startup marketing executive. VP, Marketing, Communication, and Strategy 2011 – present. Overall Strategy and Success. Rebecca Knight.

Brand 8

Brand Press Release Marketing B2B 8

N2Growth Blog

SEPTEMBER 14, 2010

Rebel Brown : I’ve been a consultant for over 20 years now, focused on helping international clients in areas of business and market strategy, positioning and market launches. On with the interview… Mike Myatt: For our readers not familiar with your background, could you give us a brief Bio?

Open-book 272

Open-book Greenleaf Blog Marketing 272

Strategy Driven

DECEMBER 15, 2010

Every performance management paradigm, every mission statement, could point to a different definition of success – and therefore to a different way to “optimally” allocate resources. Best practices for resource optimization are tied to performance management by answering questions such as: “Were recommended decisions put into action?”

Resources 50

Resources Process Constraint Objective 50

In the CEO Afterlife

NOVEMBER 4, 2012

Towards the end of 2011, he was diagnosed with inoperable esophageal cancer. As fast as we could pin an idea on the wall, some red-faced account manager in a bad suit would run away with it. Then before we knew it, we were eating Pot-Noodles at our desks, and taking it in turns to go home and see our kids before they went to bed.

Advertising 265

Advertising Creativity Industry Bottom-up 265

Harvard Business Review

FEBRUARY 14, 2011

Developments in the Middle East — first the removal of long-time Tunisian President Zine el-Abidine Ben Ali in January 2011 and now Hosni Mubarak's stepping down in Egypt — suggest that authoritarian regimes in the region are not immune to "people power."

Strategy 13

Strategy Politics Short-term Long-term 13

In the CEO Afterlife

APRIL 10, 2011

by John • April 11, 2011 • Human Resources , Strategy • 0 Comments. Sixty-five innovative operations - four in the state of California alone. So why don’t they reduce the number of operations? The leaders of these companies aren’t ‘managing the store’; they’re building new stores. October 2011.

CEO 170

CEO Advice Company Competitive Advantage 170

In the CEO Afterlife

JUNE 25, 2012

Sure, I encountered bureaucracy at times, but I managed to navigate through the red tape by working within a cultural principal they all shared – the respect for great branding. Secondly, the fresh fruit and vegetable industry operates by a unique cultural factor – Sell It or Smell It. Trouble is.

Brand 242

Brand Retail Bureaucracy Constraint 242