Strategy Driven

JUNE 5, 2014

In 2013, the Marketing Sherpa B2B Analytics Study revealed that 63% do nothing or occasionally leverage data to gain any insight. Jeff Winsper is President of Winsper , an independent business and marketing consulting firm that helps marketing organizations to evolve into operating like a business. About the Author.

Marketing 51

Marketing B2B Due Diligence Benchmarking 51

Strategy Driven

OCTOBER 6, 2019

Before you commit to paying for advertising services in a market that you may or may not be able to compete in, consider the following: 1. This firm has made a name for itself as “THE workers’ compensation firm” and it is now incredibly difficult (and expensive) to get workers’ comp clients through advertising. Your Law Firm’s Website.

Marketing 11

Marketing Advertising Price Real Estate 11

Harvard Business Review

MAY 19, 2014

Companies are vacuuming up data to make better decisions about everything from product development and advertising to hiring. For more on what analytics can be used for, read Thomas Davenport’s 2013 HBR article Analytics 3.0. And before you present your data to the board, consult this series on persuading with data.

Management 13

Management Metrics Information Technology Analysis 13

Harvard Business Review

MARCH 11, 2013

These interviews were conducted with salespeople across a wide variety of industries including high technology, telecommunications, financial services, consulting, industrial equipment, healthcare, and electronics, to name a few. They hire consultants to verify that they are making the right decisions.

Telecommunications 15

Telecommunications CRM Price Long-term 15

Harvard Business Review

JANUARY 2, 2013

Ten Stats That Will Change the Way You Look At Video in 2013 (Ad Age). People are actively choosing to watch online video advertising — there were at least 4.6 "It's as if over time, we leave parts of ourselves all around us, which in turn, come to shape who we are." And who we want to be. CATS RULE, OBVIOUSLY. Some trends?

Environment 8

Environment Meyer Video Advertising 8

Harvard Business Review

NOVEMBER 13, 2013

And while most airlines now charge for baggage, in its maverick way Southwest makes the fact that it allows 2 free checked bags per passenger the centerpiece of its advertising campaign. IdeaWorks, an airline revenue consultancy, estimates that consumers will pony up $42.6 billion worldwide for these extras in 2013.

Airlines 8

Airlines Price Advertising Travel 8

Harvard Business Review

MARCH 11, 2013

These interviews were conducted with salespeople across a wide variety of industries including high technology, telecommunications, financial services, consulting, industrial equipment, healthcare, and electronics, to name a few. They hire consultants to verify that they are making the right decisions.

Telecommunications 8

Telecommunications CRM Price Long-term 8

Harvard Business Review

AUGUST 21, 2014

Magazine consultant Jay McGill estimates that profit margins in the industry have dropped off from a stellar 20–25% to a more earthly, but still healthy, range of 12–15%, which is pretty close to the average for the S&P 500. Aren’t they? It’s true that magazines in the U.S. billion—a 12% margin—which is pretty good.

Venture Capitalist 8

Venture Capitalist EBITDA Venture Funding Magazine 8

Harvard Business Review

AUGUST 6, 2012

As strategic sponsorship consultants, though, we were conscious that while we provided analysis and evidence, we weren't working with as much hard statistical fact as we would have liked for the scale of the decision. Havas Sports & Entertainment (HS&E) provided advice to a number of brands considering sponsorship of the 2012 Games.

Brand 12

Brand Audience Committee Sports 12