2013 Bond Management Marketing 
Leading Blog
OCTOBER 30, 2015
Like the words Think Different, People-Products-Profits is part management philosophy, part rallying cry, and in an aspirational context, part religion. We can all dream up big ideas, but few of us can bring them to market. I assure you this is no more the case than Apple using the words Think Different as a clever tagline.
Strategy Driven
OCTOBER 30, 2013
Learn to identify other tourists and bond as hard as you can. Blame the market, other departments or poor IT-systems for the fact that you are not taking brave, independent action. Try to join as many steering committees as possible, but avoid taking on responsibility as a sponsor or project manager. Inflate budgets.
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Harvard Business Review
JUNE 8, 2016
In the manufacturing sector alone, market intelligence firm IDC expects the IoT market to grow to about $100 billion by 2018, a five-year combined annual growth rate (CAGR) of 18%. For example, we recently hired an expert from the high-end watch industry to help us develop a program for customers in emerging markets.
Harvard Business Review
NOVEMBER 20, 2017
Too many companies still follow a “Plan-then-Do” approach to strategy: The organization works tirelessly to create its best forecasts about the future market and competitive landscape. Any deviation from management’s forecast meant failure, regardless of how effectively the strategy was executed. Take Google.
Harvard Business Review
DECEMBER 28, 2017
This is promising for a market formerly dubbed the “breadbasket of Africa.” ” Once one of Africa’s most developed markets – with a solid education system, good infrastructure, and a relatively large middle class – decades of mismanagement have cost Zimbabwe.
Harvard Business Review
AUGUST 5, 2014
Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.
Harvard Business Review
OCTOBER 15, 2013
People and Organization : In late 2010, GE CEO Jeff Immelt decided to give country managers P&L responsibility for all of GE in their countries and have them report to vice chairman John Rice, who would be stationed in Hong Kong. It was the first time a vice chair would be based in an emerging market. Don’t delegate them away.
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