Apple's iPhone Pricing Strategy: Good, Not Great
Harvard Business Review
SEPTEMBER 11, 2013
With yesterday''s iPhone release, Apple changed things up by going to a " good-better-best " pricing strategy on its new devices. Prices for the 5S in the U.S. 5C prices in the U.S. This strategy allows customers to choose the price that works best for them. But why does the high off-contract price matter?
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