Harvard Business Review

APRIL 15, 2013

But I would suggest that there is something more fundamental happening behind the numbers; something lurking in the very nature of digital marketing and what it asks of leadership and what it means for accountability. The Digital Disconnect. Like so many other revolutions, digital marketing has taken hold from the bottom up.

CIO 8

CIO Marketing CRM Information Technology 8

Harvard Business Review

DECEMBER 20, 2016

Good leadership certainly helps, but more often than not, the organization will revert to business as usual. Nordstrom has increased its sales by 50 percent from 2010 to 2015 through both online and offline sales. And even if you’re successful at overcoming those obstacles, it’s very hard to keep up the momentum.

Airlines 8

Airlines Energy Self-aware Learning Curve 8

Harvard Business Review

FEBRUARY 5, 2015

For any strategy to be successful and sustainable, an organization must develop an offering that attracts buyers; it must create a business model that enables the company to make money out of its offering; and it must motivate the people working for or with the company to execute the strategy. Strategy Leadership Competition'

Blue Ocean Strategy 8

Blue Ocean Strategy Strategy Execution Supply Chain 8

Harvard Business Review

MARCH 14, 2016

HelloFresh has also had impressive growth rates, with revenues reaching about $300 million in 2015, a huge increase from its $3 million in 2012. Similarly, Apoorva Mehta, a former Amazon engineer and founder of Instacart, now valued at $2 billion, tried up to 20 different business models that failed before hitting the right one.

Company 8

Company Succession Analysis Entrepreneur 8

Harvard Business Review

JUNE 24, 2015

In this adaptation from the new book, Your Strategy Needs a Strategy (HBR Press, 2015), BCG strategy experts make sense of the all the different, and competing, approaches to strategy: Which strategy is right for your business? Visionary firms win by being the first to introduce a revolutionary new product or business model.

Strategy 8

Strategy Competitive Advantage Environment Execution 8

Harvard Business Review

SEPTEMBER 4, 2015

Clever brand positioning and offering media services helped him sustain Yahoo’s success for a while. But what made the company’s performance soar under CEO Pablo Alvarez de Tejera was its rapid global expansion between 2005 and 2015. But a little innovation goes a surprisingly long way.

CEO 8

CEO Innovation Pharmaceuticals Merchandising 8

Harvard Business Review

FEBRUARY 7, 2018

Take the cereal business, for example. But the cereal category declined $4 billion dollars from 2000 to 2015, so it didn’t matter. Their category is really “ready to eat cereal (what) eaten for breakfast and snacks (when) by sugar and carb loving consumers (who) sold by huge brands in the middle of huge stores (how).”

Strategy 10

Strategy Mass Marketing Business Model Brand 10

Harvard Business Review

APRIL 19, 2016

billion in 2015. In 2015 alone the country attracted $9 billion in venture capital and was home to four “unicorns” — privately held ventures valued in excess of a billion dollars. Clearly, there’s awareness and connectivity between major corporate leadership and the prospective tech market in India.

Price 8

Price Globalization Forrester Marketing 8

Harvard Business Review

JANUARY 5, 2017

It’s not that the media sets out to be sensationalist; its business model leads it in that direction. ” It explains why firms that have anchored their strategies to content have ceded digital leadership to those that have focused on connections. Thinking that way is tempting, but it misses the mark.

Media 10

Media Advertising Fixed Costs Content 10