Harvard Business Review

SEPTEMBER 16, 2016

Data contributes not only to brand equity, but to what constitutes product and service delivery in globally connected and hyper-competitive markets. Using the same formula, Apple’s intangible assets in 2014 were $280 billion — or almost twice the value of its 2015 calculation. Insight Center. The Future of Cybersecurity.

Intangible Assets 8

Intangible Assets Intellectual Capital Corporate Accountability Activity Based Costing 8

Harvard Business Review

OCTOBER 20, 2015

Drucker Forum 2015: Managing in the Digital Age. ” In June 2015 survey, the question revealed that public confidence had slumped across all major institutions, except the military and small business, to a historic low. The result of this shift is not only the emergence of disruptive new business models.

Drucker 8

Drucker Hotels Decentralization Reputation 8

Harvard Business Review

JULY 11, 2016

A 2015 Nielsen Global Sustainability Report found that 43% of consumers say that a company’s commitment to social value “very heavily” or “heavily” influenced their purchase decisions. How Digital Business Models Are Changing. In 2015, more than $10.5 Insight Center. Sponsored by Accenture.

Technology 8

Technology Price eBook Globalization 8

Harvard Business Review

OCTOBER 24, 2017

In industries being disrupted by new entrants with distinct business models, incumbents often have an important advantage: entrenched regulatory and legal barriers. In early 2015 the government announced its intention to auction 450 beer licenses to grocery stores, citing Ontarian’s demands as the motivating factor.

Licensing 8

Licensing Proposal Retail Long-term 8

Harvard Business Review

JULY 27, 2017

The prevalent model of startup cooperation in recent years has been corporate venture capital and accelerators (CVC&A). From 2012 to 2015, the number of global corporate venture capital deals almost doubled, and their investments quadrupled, to $29.1 A New Name and a Unique Brand Identity.

Venture Capitalist 8

Venture Capitalist Meyer Innovation Fixed Costs 8

Harvard Business Review

NOVEMBER 5, 2018

When innovations threaten to disrupt an industry by replacing an old business model with a new one, incumbents need to invest in that model in order to survive. electric utility sector, in which the existing model for energy generation, which has prevailed for a century, may now be giving way to a new one.

Company 8

Company Disruptive Innovation Decentralization Software 8

Harvard Business Review

JULY 22, 2016

What it does a bit differently is recruit “stylists” who have their own @asos accounts and contribute regularly to the brand’s image feed. How Digital Business Models Are Changing. He has led the company to create Predix, a platform for the industrial internet, which had $5 billion in revenue in 2015.

Real Estate 8

Real Estate Business Model Incubator Short-term 8

Harvard Business Review

MAY 19, 2016

To them, the unit of differentiation is an individual product, service or brand. The heart of differentiation therefore is your company’s ability to develop and promote distinctive products, services, and branded experiences on a consistent basis. But in 2015, CostCo shifted its affiliation to Citigroup’s Visa.

IAM 9

IAM Productivity Products Company 9

Harvard Business Review

NOVEMBER 4, 2015

In many ways, app developers, like popular consumer brands in a supermarket, are locked in a fight for two scarce resources: consumer attention and shelf space. It’s why brands invest heavily in marketing, pricing strategies, and store positioning to raise awareness, encourage engagement, and drive sales.

Development 8

Development Advertising Download Budgeting 8

Harvard Business Review

JULY 7, 2016

Marriott, for example, uses digital technology to streamline the hotel experience for its consumers, particularly its high-value business travelers. How Digital Business Models Are Changing. In the end, however, the introduction of technology should enable better delivery of the core components of your brand promise.

Trends 8

Trends Hotels Competitive Advantage Retail 8

Leading Blog

SEPTEMBER 11, 2018

To think of it this way “ obscures Alibaba’s breakthrough business model and the window it provides on how the economic scene is evolving.” The technology and business model Ming Zeng, the chairman of the Academic Council of the Alibaba Group, describes in Smart Business: What Alibaba’s Success Reveals About the Future of Strategy.

Business Model 234

Business Model Technology Retail Short-term 234

Harvard Business Review

APRIL 15, 2013

Many CMOs see their digital future, but struggle to make the case across the executive ranks, where resistance is born of unfamiliarity, fear, or misperceptions about what digital marketing means for the brand. Perhaps digital marketing won''t go native until the natives occupy the executive suite. The Consequence of Measurement.

CIO 8

CIO Marketing CRM Information Technology 8

Harvard Business Review

MAY 23, 2016

In 2015, 2/3 of U.S. Before our honeymoon, my husband and I stocked up on swimsuits and summer basics on Amazon Marketplace, shopping from several brands and categories all in one shopping cart, using our Amazon Prime benefits. Finally, for high-end brands, Amazon’s site does not offer luxury customers a distinctive experience.

Loyalty 8

Loyalty Price Retail Brand 8

Harvard Business Review

FEBRUARY 3, 2011

Bruce Brown used this phrase to describe how P&G will achieve its stated goal of serving 5 billion consumers by the year 2015 (an increase of 800 million from today). Simplifying technology and new business models." Brown described how localizing research activities is a key component of that strategy. The Red Dot."

Innovation 14

Innovation CTO Senge Globalization 14

Harvard Business Review

MAY 7, 2013

By 2015, according to my own firm''s projections , not only will 75 percent of the world''s population have access to the internet. And, starting now, they must create the organizations and web-based business models that can turn these ideas into reality. So will some six billion devices.

Supply Chain 8

Supply Chain Business Model Software Long-term 8

Harvard Business Review

OCTOBER 21, 2016

Traditional business models aim to create value for shareholders, often at the expense of other stakeholders. Sustainable businesses are redefining the corporate ecosystem by designing models that create value for all stakeholders, including employees, shareholders, supply chains, civil society, and the planet.

Supply Chain 8

Supply Chain Price Loyalty Efficiency 8

Harvard Business Review

APRIL 26, 2017

This finding confirms what bankers fear: digitization upends business models, enabling greater competition that puts pressure on incumbents. As JPMorgan Chase’s CEO, Jamie Dimon, warned in a June 2015 letter to the bank’s shareholders, “Silicon Valley is coming.” Sometimes David can triumph over Goliath.

Banking 10

Banking Stage-Gate Credit Scoring Competitive Advantage 10

Harvard Business Review

APRIL 6, 2016

Uber argues that its business model is premised on licensing software that acts as an intermediary between passengers and drivers.). Uber’s neutral branding as an intermediary between supply (drivers) and demand (passengers) belies the important employment structures and hierarchies that emerge through its software platform.

Management 8

Management Price Disaggregation System 8

Harvard Business Review

DECEMBER 20, 2016

I’m talking about the superconsumers who are inside your organization, working at every level: the fashionista who works in the mail room at the headquarters of an apparel company, or the finance manager who works for a pork brand and who eats three pounds of bacon in any given week. So find them, ask questions, and let them help you.

Airlines 8

Airlines Energy Self-aware Learning Curve 8

Harvard Business Review

DECEMBER 18, 2017

But today, there’s nothing linear or traditional about the way businesses and their brands can explode in scale overnight—sometimes before the product even makes it into the hands of customers. Fandom begins when customers find others who share the same interests and engagement with the product or brand.

Sports 8

Sports Brand Content Industry 8

Harvard Business Review

FEBRUARY 5, 2015

For any strategy to be successful and sustainable, an organization must develop an offering that attracts buyers; it must create a business model that enables the company to make money out of its offering; and it must motivate the people working for or with the company to execute the strategy. Strategy Leadership Competition'

Blue Ocean Strategy 8

Blue Ocean Strategy Strategy Execution Supply Chain 8

Harvard Business Review

DECEMBER 7, 2018

The beer maker started as South Africa’s national champion, snapped up global brands such as Pilsner Urquell, Miller Lite, and Peroni, and ended up on the London Stock Exchange’s FTSE 100 list before being acquired by rival Anheuser-Busch InBev for $103 billion in late 2016. Acha Leke, Mutsa Chironga, and Georges Desvaux.

Brand 8

Brand Case Study Globalization Marketing 8

Harvard Business Review

APRIL 9, 2018

Though the new law was intended to unify and simplify European data practices, moreover, the minimum cost of compliance for anyone doing business with any EU resident is estimated by one survey at $1 million just for changes to IT systems , not to mention the costs of a newly designated data protection officer.

Advertising 9

Advertising Cost Business Model Information 9

Harvard Business Review

MARCH 14, 2016

HelloFresh has also had impressive growth rates, with revenues reaching about $300 million in 2015, a huge increase from its $3 million in 2012. Similarly, Apoorva Mehta, a former Amazon engineer and founder of Instacart, now valued at $2 billion, tried up to 20 different business models that failed before hitting the right one.

Company 8

Company Succession Analysis Entrepreneur 8

Harvard Business Review

JUNE 24, 2015

In this adaptation from the new book, Your Strategy Needs a Strategy (HBR Press, 2015), BCG strategy experts make sense of the all the different, and competing, approaches to strategy: Which strategy is right for your business? Visionary firms win by being the first to introduce a revolutionary new product or business model.

Strategy 8

Strategy Competitive Advantage Environment Execution 8

Harvard Business Review

SEPTEMBER 4, 2015

Clever brand positioning and offering media services helped him sustain Yahoo’s success for a while. But what made the company’s performance soar under CEO Pablo Alvarez de Tejera was its rapid global expansion between 2005 and 2015. But a little innovation goes a surprisingly long way.

CEO 8

CEO Innovation Pharmaceuticals Merchandising 8

Harvard Business Review

FEBRUARY 7, 2018

Take the cereal business, for example. But the cereal category declined $4 billion dollars from 2000 to 2015, so it didn’t matter. Their category is really “ready to eat cereal (what) eaten for breakfast and snacks (when) by sugar and carb loving consumers (who) sold by huge brands in the middle of huge stores (how).”

Strategy 10

Strategy Mass Marketing Business Model Brand 10

Harvard Business Review

MAY 23, 2017

Multinational banks are in retreat, and even digital businesses such as Uber and Airbnb have found their business models undermined in several countries by regulations introduced to protect the domestic suppliers they compete with. in 2015, while foreign direct investment from the United States fell from 2.9%

Politics 8

Politics Globalization Business Model Policies 8

Harvard Business Review

APRIL 19, 2016

billion in 2015. In 2015 alone the country attracted $9 billion in venture capital and was home to four “unicorns” — privately held ventures valued in excess of a billion dollars. Forrester Research reports that online spending in India will grow to nearly $75 billion by 2020, from $12.1

Price 8

Price Globalization Forrester Marketing 8

Harvard Business Review

JANUARY 5, 2017

It’s not that the media sets out to be sensationalist; its business model leads it in that direction. JC Penney spent no money on television advertising during the 2015 Super Bowl, yet its “mittens” campaign was one of the most watched. So Sanders’s brand of populism wasn’t news; Trump’s was.

Media 9

Media Advertising Fixed Costs Content 9