Harvard Business Review

FEBRUARY 7, 2018

Of the many contributions Jack Welch has made to business wisdom, one of his most famous was “Be #1 or #2 in every market.” ” That advice served GE well in shaping its portfolio of businesses and its strategy for many years, but it’s not clear to us that it is as relevant any more. steven moore for hbr.

Strategy 10

Strategy Mass Marketing Business Model Brand 10

Harvard Business Review

DECEMBER 18, 2017

In the age before the digital revolution, marketers used to tell customers about a product and then work through a traditional step-by-step purchase funnel. In 2015, Real Madrid had a lofty goal in mind: to thrill its supporters by allowing them to participate in unbelievable experiences. ” Read More from Microsoft.

Sports 8

Sports Brand Content Industry 8

Harvard Business Review

DECEMBER 7, 2018

Africa shows every sign of being the world’s next big growth market. It is home to more fast-growing economies than any other region, hundreds of successful big companies, and an urbanizing consumer market whose spending outstrips that of India. Yet Africa remains a challenging place to do business. billion by 2050.

Brand 8

Brand Case Study Globalization Marketing 8

Harvard Business Review

SEPTEMBER 16, 2016

Data contributes not only to brand equity, but to what constitutes product and service delivery in globally connected and hyper-competitive markets. Using the same formula, Apple’s intangible assets in 2014 were $280 billion — or almost twice the value of its 2015 calculation. Insight Center. Sponsored by KPMG.

Intangible Assets 8

Intangible Assets Intellectual Capital Corporate Accountability Activity Based Costing 8

Harvard Business Review

APRIL 19, 2016

becoming the second largest smartphone market in the world. billion in 2015. In 2015 alone the country attracted $9 billion in venture capital and was home to four “unicorns” — privately held ventures valued in excess of a billion dollars. Although only one-fifth of its 1.3 The evidence continues.

Price 8

Price Globalization Forrester Marketing 8

Harvard Business Review

OCTOBER 20, 2015

Drucker Forum 2015: Managing in the Digital Age. ” In June 2015 survey, the question revealed that public confidence had slumped across all major institutions, except the military and small business, to a historic low. The result of this shift is not only the emergence of disruptive new business models.

Drucker 8

Drucker Hotels Decentralization Reputation 8

Harvard Business Review

NOVEMBER 5, 2018

When innovations threaten to disrupt an industry by replacing an old business model with a new one, incumbents need to invest in that model in order to survive. electric utility sector, in which the existing model for energy generation, which has prevailed for a century, may now be giving way to a new one.

Company 8

Company Disruptive Innovation Decentralization Software 8

Harvard Business Review

MARCH 14, 2016

As of February 2016, the top 10 unicorns for market capitalization are: Uber, Xiaomi, Airbnb, Palantir, Meituan-Dianping, Snapchat, Didi Kuaidi, Flipkart, and SpaceX. HelloFresh has also had impressive growth rates, with revenues reaching about $300 million in 2015, a huge increase from its $3 million in 2012. Narrowly focused.

Company 8

Company Succession Analysis Entrepreneur 8

Harvard Business Review

MAY 23, 2017

Shareholders have benefited greatly from bigger product markets, lower production costs, and the judicious use of head office domiciles to reduce tax bills. Since 1990, the market capitalization of multinational corporations has grown at more than three times the average rate of listed companies around the world, our research shows.

Politics 8

Politics Globalization Business Model Policies 8

Harvard Business Review

OCTOBER 24, 2017

In industries being disrupted by new entrants with distinct business models, incumbents often have an important advantage: entrenched regulatory and legal barriers. These have forced AirBnB, Tesla, and Uber to make costly concessions to their operating practices or to exit certain markets altogether. Jurgen Ziewe/Getty Images.

Licensing 9

Licensing Proposal Retail Long-term 9

Harvard Business Review

JULY 11, 2016

A 2015 Nielsen Global Sustainability Report found that 43% of consumers say that a company’s commitment to social value “very heavily” or “heavily” influenced their purchase decisions. How Digital Business Models Are Changing. In 2015, more than $10.5 Insight Center. Sponsored by Accenture.

Technology 8

Technology Price eBook Globalization 8

Harvard Business Review

MAY 23, 2016

In 2015, 2/3 of U.S. Before our honeymoon, my husband and I stocked up on swimsuits and summer basics on Amazon Marketplace, shopping from several brands and categories all in one shopping cart, using our Amazon Prime benefits. Yet on the other side, as an online marketing executive, my job has never been more challenging.

Loyalty 9

Loyalty Price Retail Brand 9

Harvard Business Review

JULY 22, 2016

Network businesses have always been around, from matchmakers to real estate brokers, but it’s the move to digital platforms that has led to market-shaking effects. Instagram is an exciting marketing channel; GoPro’s account helps keep users engaged with the company and lets GoPro know how people use its products.

Real Estate 8

Real Estate Business Model Incubator Short-term 8

Harvard Business Review

APRIL 15, 2013

Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. Digital marketing provides targeted reach and measurable impact. Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. Shouldn''t CMOs and all marketers be shocked by this?

CIO 8

CIO Marketing CRM Information Technology 8

Harvard Business Review

NOVEMBER 4, 2015

In many ways, app developers, like popular consumer brands in a supermarket, are locked in a fight for two scarce resources: consumer attention and shelf space. It’s why brands invest heavily in marketing, pricing strategies, and store positioning to raise awareness, encourage engagement, and drive sales.

Development 8

Development Advertising Download Budgeting 8

Harvard Business Review

JULY 27, 2017

The prevalent model of startup cooperation in recent years has been corporate venture capital and accelerators (CVC&A). From 2012 to 2015, the number of global corporate venture capital deals almost doubled, and their investments quadrupled, to $29.1 Top startups already have market leading solutions.

Venture Capitalist 8

Venture Capitalist Meyer Innovation Fixed Costs 8

Harvard Business Review

MAY 19, 2016

To them, the unit of differentiation is an individual product, service or brand. The heart of differentiation therefore is your company’s ability to develop and promote distinctive products, services, and branded experiences on a consistent basis. Consider, for example, the way many credit cards are marketed.

IAM 10

IAM Productivity Products Company 10

Harvard Business Review

JANUARY 5, 2017

It’s not that the media sets out to be sensationalist; its business model leads it in that direction. Political campaigns are marketing campaigns, messages aimed at selling a product. Yet by 2004 its market share was down to 3%. Bigger marketing budgets may not pay off. Apple learned this the hard way.

Media 10

Media Advertising Fixed Costs Content 10

Harvard Business Review

APRIL 9, 2018

Though the new law was intended to unify and simplify European data practices, moreover, the minimum cost of compliance for anyone doing business with any EU resident is estimated by one survey at $1 million just for changes to IT systems , not to mention the costs of a newly designated data protection officer.

Advertising 10

Advertising Cost Business Model Information 10

Harvard Business Review

APRIL 26, 2017

The marketing, underwriting, and servicing of SME loans have largely taken a backseat. New digital entrants have spotted the market opportunity created by these dynamics, and the result is an explosion in online lending to SMEs from fintech startups. Other sectors of retail lending have not fared much better.

Banking 10

Banking Stage-Gate Credit Scoring Competitive Advantage 10

Harvard Business Review

FEBRUARY 3, 2011

Bruce Brown used this phrase to describe how P&G will achieve its stated goal of serving 5 billion consumers by the year 2015 (an increase of 800 million from today). Simplifying technology and new business models." She pointed out some of the real differences between consumers in different markets. The Red Dot."

Innovation 14

Innovation CTO Senge Globalization 14

Harvard Business Review

OCTOBER 21, 2016

Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. Yet executives are often reluctant to place sustainability core to their company’s business strategy in the mistaken belief that the costs outweigh the benefits.

Supply Chain 8

Supply Chain Price Loyalty Efficiency 8

Harvard Business Review

JUNE 24, 2015

In this adaptation from the new book, Your Strategy Needs a Strategy (HBR Press, 2015), BCG strategy experts make sense of the all the different, and competing, approaches to strategy: Which strategy is right for your business? In a visionary setting, firms win by being the first to create a new market or to disrupt an existing one.

Strategy 8

Strategy Competitive Advantage Environment Execution 8

Harvard Business Review

SEPTEMBER 4, 2015

And these often have to be significantly better than what’s on the market (in other words, breakthroughs) due to the high cost of R&D. Meanwhile, Lars Sorensen was CEO of Novo Nordisk as the company’s core market, diabetes care, experienced growth beyond expectations. tax jurisdiction.

CEO 8

CEO Innovation Pharmaceuticals Merchandising 8

Harvard Business Review

MAY 7, 2013

By 2015, according to my own firm''s projections , not only will 75 percent of the world''s population have access to the internet. And, starting now, they must create the organizations and web-based business models that can turn these ideas into reality. So will some six billion devices.

Supply Chain 9

Supply Chain Business Model Software Long-term 9

Harvard Business Review

DECEMBER 20, 2016

I’m talking about the superconsumers who are inside your organization, working at every level: the fashionista who works in the mail room at the headquarters of an apparel company, or the finance manager who works for a pork brand and who eats three pounds of bacon in any given week. Sales & Marketing Adapted from.

Airlines 8

Airlines Energy Self-aware Learning Curve 8

Harvard Business Review

FEBRUARY 5, 2015

For any strategy to be successful and sustainable, an organization must develop an offering that attracts buyers; it must create a business model that enables the company to make money out of its offering; and it must motivate the people working for or with the company to execute the strategy.

Blue Ocean Strategy 8

Blue Ocean Strategy Strategy Execution Supply Chain 8

Harvard Business Review

APRIL 6, 2016

Uber argues that its business model is premised on licensing software that acts as an intermediary between passengers and drivers.). Uber’s neutral branding as an intermediary between supply (drivers) and demand (passengers) belies the important employment structures and hierarchies that emerge through its software platform.

Management 8

Management Price Disaggregation System 8