Eric Jacobson

MAY 25, 2016

This is the advice from the authors of the new book, Connect: How Companies Succeed By Engaging Radically With Society. Clearly and powerfully define your company's contribution to society -- which must be at the heart of the company's purpose, not a side operation. Apply world-class management to traditionally "soft" societal topics.

Company 50

Company Competitive Advantage Open-book Long-term 50

Women on Business

JANUARY 24, 2011

For example, as a designer/writer, my skills are not well applied to bookkeeping or financial management. AFTER exploring accessible connections, research those you most respect and try to cultivate a contact or, at a minimum, try to get good advice from them. Their advice can be invaluable. Mine your backyard.

Press Release 100

Press Release Discount Sharpe Advertising 100

Frank Sonnenberg Online

OCTOBER 26, 2021

With the advent of social media, the operative word “fast” doesn’t do justice to the speed at which bad news travels today. My best advice is to follow the precept: Don’t do anything that you wouldn’t want to see on the front page of a newspaper. The second common reaction is to launch a high-profile PR stunt to repair the damage.

Reputation 125

Reputation How To Travel PR 125

Harvard Business Review

JUNE 9, 2011

In this new edition, the authors have updated and expanded their advice for businesses participating in the new social medium in order to communicate with, energize, support, and learn from their customers.

Books 11

Books PR Policies Entrepreneur 11

Harvard Business Review

SEPTEMBER 27, 2013

I Give This Blurb 3 Stars Operation Clean Turf and the War on Fake Yelp Reviews Businessweek Were the 19 companies accused of commissioning fake online reviews the only firms out there engaged in this nefarious practice? Then there''s the advice from "thought leaders," whose writing sometimes "reads like management-speak Mad Libs.”

Review 8

Review CFO PR Analysis 8

Harvard Business Review

APRIL 28, 2015

As a leader in his company, Bud used what he called “Management by Wandering Around” (MBWA), where he’d stop into offices and ask the opinions of employees, clients, and others to gather insights about his organization and clients. He made it comfortable for people to give him contradictory advice and bad news.

Open-book 8

Open-book Career Rogers PR 8

Harvard Business Review

DECEMBER 11, 2013

Yesterday, with the help of the company’s PR firm, Wrigley & Walters, the airline had launched its first Twitter contest: The person who posted the most creative tweet using the hashtag #CanJetLuxury would win two round-trip tickets to any of the company’s destinations. Canadian Jet can’t suffer another PR problem.”.

Case Study 8

Case Study PR Crisis Media 8

Strategy Driven

JANUARY 18, 2021

When starting a business from scratch, it is important to understand the advantages of outsourcing certain tasks and operations, but far too many entrepreneurs try to do it all. But while entrepreneurs are busy with the administration, strategy, payroll, and technical aspects of daily operations, they do not focus on growth.

Outsourcing 66

Outsourcing PR Entrepreneur Media 66

Harvard Business Review

DECEMBER 8, 2017

“You have a golden moment in your job search where you’re operating at peak confidence and energy. Say, for instance, your dismissal was due to a personality clash with your manager or a mismatched cultural fit. ” This tactic is “attractive and appealing” to hiring managers. And one of us had to go.”

How To 8

How To Letter Learning-by-Doing PR 8

Strategy Driven

AUGUST 1, 2014

That was caused by previous management. Once the PR crisis passes, things will get back to normal. Not engaging in planning for future operations: So what are you gonna do about it? Take advice from all sources. Learn to manage change, rather than become a victim of it. This hasn’t been our lucky year.

Budgeting 73

Budgeting Risk Management Quality Strategic Planning 73