Women on Business

JANUARY 24, 2011

But many businesswomen are so overwhelmed with running day-to-day operations, there is little or no time to do a good job at casting the net of promotional effort out—whether through community activities, donations, networking events, promotional campaigns, public relations initiatives, or advertising—it is NEVER enough!

Press Release 100

Press Release Discount Sharpe Advertising 100

Chartered Management Institute

NOVEMBER 15, 2023

Catch up on the webinar: Sarah Tam, the Centre’s managing commitment member and PR & media chair, shared insights from UNESCO’s ‘Future of Education’ report, as well as the Peace Centre’s survey. Together, they offered advice to fellow learners and prospective applicants in the audience who are looking to attain the CMgr status.

Webinar 98

Webinar Education Conference Industry 98

Frank Sonnenberg Online

OCTOBER 26, 2021

With the advent of social media, the operative word “fast” doesn’t do justice to the speed at which bad news travels today. My best advice is to follow the precept: Don’t do anything that you wouldn’t want to see on the front page of a newspaper. The second common reaction is to launch a high-profile PR stunt to repair the damage.

Reputation 125

Reputation How To Travel PR 125

Harvard Business Review

JUNE 9, 2011

In this new edition, the authors have updated and expanded their advice for businesses participating in the new social medium in order to communicate with, energize, support, and learn from their customers.

Books 10

Books PR Policies Entrepreneur 10

Harvard Business Review

SEPTEMBER 27, 2013

I Give This Blurb 3 Stars Operation Clean Turf and the War on Fake Yelp Reviews Businessweek Were the 19 companies accused of commissioning fake online reviews the only firms out there engaged in this nefarious practice? Then there''s the advice from "thought leaders," whose writing sometimes "reads like management-speak Mad Libs.”

Review 8

Review CFO PR Analysis 8

Strategy Driven

JANUARY 18, 2021

When starting a business from scratch, it is important to understand the advantages of outsourcing certain tasks and operations, but far too many entrepreneurs try to do it all. But while entrepreneurs are busy with the administration, strategy, payroll, and technical aspects of daily operations, they do not focus on growth.

Outsourcing 66

Outsourcing PR Entrepreneur Media 66

Harvard Business Review

JUNE 6, 2012

So here is my advice to the shy and recalcitrant: Recognize the difference between marketing and sales. You may also want to bring on staff or outside expertise to create the kind of marketing operation you need — from strategy to PR outreach to content creation. There's often a lot of confusion about marketing and sales.

Marketing 15

Marketing FOB PR Entrepreneur 15

Harvard Business Review

APRIL 28, 2015

He made it comfortable for people to give him contradictory advice and bad news. “We were Abelson-Frankel, yet operated as two separate agencies.” In doing so, he discovered major flaws in the company that called for radical change. “We were an ‘us’ team when we started out.

Open-book 8

Open-book Career Rogers PR 8

Rajesh Setty

OCTOBER 14, 2008

That helped create more engaging, meaningful conversations – well beyond the bragging that comes in traditional PR. Get going with it, is my advice. Traditional publishers take very long to get their acts together, and frankly, I don’t operate with those timelines. Not something to be scared of.

Entrepreneur 28

Entrepreneur Licensing Newsletter Books 28

Harvard Business Review

DECEMBER 11, 2013

Yesterday, with the help of the company’s PR firm, Wrigley & Walters, the airline had launched its first Twitter contest: The person who posted the most creative tweet using the hashtag #CanJetLuxury would win two round-trip tickets to any of the company’s destinations. “You Canadian Jet can’t suffer another PR problem.”.

Case Study 8

Case Study PR Crisis Media 8

Strategy Driven

AUGUST 1, 2014

Once the PR crisis passes, things will get back to normal. Not engaging in planning for future operations: So what are you gonna do about it? Take advice from all sources. Making the big bucks is all that matters. Avoiding change, denying the need for change: What worked before works now… always will. That’s life.

Budgeting 77

Budgeting Risk Management Quality Strategic Planning 77

Harvard Business Review

DECEMBER 8, 2017

“You have a golden moment in your job search where you’re operating at peak confidence and energy. Kimberly Evans* had been working as a digital media lead at a small marketing, design, and PR firm for nine months when she was fired. “I had already started to get my résumé ready.”

How To 8

How To Letter Learning-by-Doing PR 8

Harvard Business Review

MAY 11, 2017

Here’s the “competition” rubric we operated under at MyFitnessPal: Competition is: Everything that makes it harder for people to live a healthy life rather than an unhealthy one. Understand how people overcome the obstacles and get unstuck. Understand what stops others from achieving this success. Solve those problems.

Levitt 14

Levitt Real Estate PR Video 14