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5 Reasons to Consider Branded Merchandise for Business Promotion

Strategy Driven

From custom pens to stylish apparel, branded merchandise offers many benefits that can significantly impact your brand’s visibility and engagement. Cost-Effective Marketing Compared to traditional marketing channels like TV commercials or print ads, branded merchandise offers a cost-effective marketing solution with long-term benefits.

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2020 Top CHRO List – The People Leaders To Watch

N2Growth Blog

These Human Resource leaders represent the top 25 human resources leaders shaping careers, culture, and talent at the world’s most innovative people driven companies. While Chief Digital/Technology Officers or Chief Marketing Officers are often tagged with the innovator label, it is the CHRO who is the real innovator in 2020.

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The Biggest Obstacles to Innovation in Large Companies

Harvard Business Review

It turns out that the word “innovation” is not a Harry Potter-esque magical incantation that, once spoken, renders companies more inventive, creative, and entrepreneurial. It can be emblazoned on the door to a new innovation center in Silicon Valley. Yes, even Toys R Us had a head of innovation.).

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How Chinese Companies Disrupt Through Business Model Innovation

Harvard Business Review

The American textile and apparel industries, for example, will tell you that the evidence can be found in the blood on the floor — their blood, on what used to be their floor. Experts continue to debate whether Chinese businesses are truly disruptive. For some industries in the West, this question appears a bit ridiculous.

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Innovation Should Be a Top Priority for Boards. So Why Isn’t It?

Harvard Business Review

Corporate directors and executives alike recognize that today’s pace of change continues to accelerate and that firms need to innovate to stay ahead. But are boards doing enough to support innovation, as they should? We found that, overall, innovation does not rank as a top strategic challenge for the majority of boards.

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Calculate How Much Your Company Should Invest in Innovation

Harvard Business Review

How much does your company need to invest in innovation? While start-ups fail all the time, long-term investments create conditions that support the creation of viable disruptive entrants. It’s also worth assessing external variables that serve as early signs of longer-term change. But this is not cause for alarm.

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Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business Review

Recognizing that its long history of making French yogurt could be turned into a market advantage, it embraced a traditional French method in which yogurt is cultured and sold in small individual glass pots. To overcome that barrier, some companies have shifted from a product-focused mindset to a platform approach. Under Armour, Inc.

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