Harvard Business Review

JANUARY 27, 2015

Instead, B2B entrepreneurs should focus their efforts on small businesses. To understand how small business solutions can disrupt large enterprises, I studied HourlyNerd and share here the lessons entrepreneurs can use to create disruptive B2B businesses by starting with small customers. That’s short-sighted.

B2B 8

B2B Disruptive Innovation Short-term Entrepreneur 8

Harvard Business Review

APRIL 4, 2016

While the middle class has been eroded by currency depreciation and recession, the Russian consumer remains technologically savvy, interested in quality Western brands, and able to spend. From these, they learned to stay committed to the market, protect their margins, make some selective investments, and wait for the recovery.

Depreciation 8

Depreciation B2B Price Crisis 8

Harvard Business Review

FEBRUARY 22, 2016

But, knowing the industry well, her declared commitment suggested more than an understandable desire to eradicate unhappy bureaucratic burdens. At one global B2B sales organization, for example, sales people perennially complained about the burden of filing detailed reports on sales calls to accounts and prospects alike. Empower us.

Compliance 8

Compliance B2B Report ROI 8

Harvard Business Review

AUGUST 12, 2016

Talk to these midsize firms and you will hear the same thing: “We want to be the best in our field” and “We want long-term commitment to this field.” These companies are dedicated to mutual technological leadership with their customers. We sell shovels to gold seekers.”

Industry 8

Industry Long-term Short-term Class 8

Harvard Business Review

SEPTEMBER 9, 2014

About two-thirds were in B2B businesses.). However, our experience has been that [when a product fails] it’s not a technology problem or a pure R&D problem — it is really around marketing, customer segments, and of course pricing. Will it be bundled with something else? They let evidence and facts drive innovation processes.

Price 11

Price Productivity Products Simon 11

Harvard Business Review

JUNE 17, 2014

A notable example I witnessed was when a VP of R&D was bent on using a new machine technology that made ingredients inside a package look twisted like a chocolate and vanilla soft serve ice cream. Most of the time equipment, control panels, and software in their industrial B2B divisions are still designed by engineers.

Supply Chain 8

Supply Chain Software B2B Brand 8

Harvard Business Review

OCTOBER 10, 2014

Loyalty and reward programs provide this type of context for B2C companies, while strategic account and relationship management programs do the same for B2B companies. RFID technology in the lift tickets track the locations of skiers and their friends on the mountain, and their times on the various runs.

Media 8

Media B2B Disintermediation Content 8

Harvard Business Review

SEPTEMBER 4, 2017

Yet, despite the fact that all of our guests across our 18 sessions (and counting) have embraced these truths, the average result of such commitments to innovation seems to have been tenuous. For the everyday student of business history, this might be unsurprising. It’s not a level playing field.

Christensen 8

Christensen Finance Innovation B2B 8

Miles Anthony Smith

NOVEMBER 7, 2019

TopRank Marketing TopRank Marketing has been doing innovative and impactful work with interactive content and B2B influencers for huge brands like SAP, Dell, LinkedIn, 3M, and Oracle for over 18 years. A deep understanding of ABM in B2B is its super-power. If you want your B2B content to be great, invite your community to participate.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

DECEMBER 4, 2017

Splunk , a San Francisco-based B2B software firm, is a case in point. This approach is best supported by simulations, assessments, onboarding programs, and other means that technology is making less costly. But ignoring talent processes and strategies can have unintended consequences and stall one’s scaling efforts.

Long-term 8

Long-term Short-term Team Succession 8

Harvard Business Review

DECEMBER 4, 2017

Splunk , a San Francisco-based B2B software firm, is a case in point. This approach is best supported by simulations, assessments, onboarding programs, and other means that technology is making less costly. But ignoring talent processes and strategies can have unintended consequences and stall one’s scaling efforts.

Long-term 8

Long-term Short-term Team Succession 8