Harvard Business Review

DECEMBER 13, 2017

Because I teach a course on Product Management at Harvard Business School, I am routinely asked “what is the role of a Product Manager?” ” The role of a Product Manager (PM) is often referred to as the “CEO of the Product.” Aron Vellekoop Len/Getty Images.

Productivity 8

Productivity Products Core Competence Management 8

Eric Jacobson

JANUARY 15, 2012

From a business perspective, the best marketing professionals are innovative, open-minded, adaptable, and enjoy working with all types of people. If the candidate said he/she managed others, one way to confirm the accuracy of that fact is by asking how he/she rewarded or thanked a subordinate for performing excellent work.

Marketing 70

Marketing Real Estate B2C B2B 70

Harvard Business Review

MARCH 16, 2016

Collaborative innovation is a hot topic in the B2C space, where it overlaps with crowdsourcing, but we see B2B players taking an interest as well. Nonetheless, innovating with customers should work well in B2B, as it should give companies a deeper knowledge of their customers and promote a trusting relationship.

B2B 8

B2B Innovation Company Workshop 8

Strategy Driven

DECEMBER 10, 2014

That means that you can see ways to improve products and services. Many try to come up with new ideas, but few are innovative without trying. Your company provides products or services to people. Whether your business is B2B or B2C, you will still be serving someone. Few people are creative by nature. Compassion.

B2C 67

B2C Entrepreneur B2B Emotional Intelligence 67

Harvard Business Review

NOVEMBER 19, 2013

Increasing creativity and innovation is not only on the priority list for start-ups; it’s also a strategic goal for CEOs of small, medium, and large-sized companies. As companies grapple with long odds on innovation like these, they are also looking for ways to improve the likelihood of their intrapreneurial success.

Innovation 9

Innovation Company Entrepreneur Constraint 9

Harvard Business Review

APRIL 18, 2011

The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. Three-fourths of those we examined sit on the executive management team within the company. Who are these new customer experience executives — and why do companies appoint them?

B2C 15

B2C B2B Forrester Budgeting 15

Harvard Business Review

SEPTEMBER 25, 2014

To design and develop new products, it’s not uncommon today to get your research and engineering folks to collaborate with customers and other external stakeholders. In effect, you give these people the right to participate in your innovation process and influence its final outcome. Collaboration Innovation'

B2B 8

B2B Workshop Chemicals B2C 8

Strategy Driven

DECEMBER 24, 2019

It’s better to supply one or two excellent and innovative products than sell every item under the sun. You will also want to make sure your products are high quality and suited to your target demographic. Laser focus on your own goals and you will be much more productive. Solving Your Target Audience’s Problems.

Motivation 13

Motivation Marketing Succession Audience 13

Harvard Business Review

APRIL 29, 2016

Reaching these lofty projections over the next four years, however, will require a fundamental reorientation in the way that technologists and product designers work together to create successful “connected” personal devices and home appliance products. Product design considerations in the IoT 1.0

Technology 8

Technology B2B B2C Mass Marketing 8

Harvard Business Review

MAY 6, 2013

Groundbreaking ideas are no longer a luxury when success is contingent upon an organization''s ability to adapt, innovative, and improve. Failing to do so not only prevents truly innovative thinking; it also ensures failure. You must move from B2C to B2B, or vice versa. You must slash the price of your product or service by 50%.

Disruptive Innovation 9

Disruptive Innovation Hotels B2C Price 9

Harvard Business Review

MAY 25, 2018

For marketers, this means updating your privacy policies, but more importantly, it means finding innovative new ways to connect with customers and gather consent to use their data in order to continue your “marketing relationship” with them. So how can you convince your customers to willingly share their information?

B2B 8

B2B How To B2C Compliance 8

Harvard Business Review

MARCH 21, 2016

Unsurprisingly, the most disrupted organizations were B2C, with media being the most disrupted and telecoms and consumer financial services close behind. In the most progressive organizations, the CDO role is being absorbed, as standalone digital teams are integrated into the core business, leaving hybrid general managers in charge.

Industry 8

Industry B2C Agility Bureaucracy 8

N2Growth Blog

NOVEMBER 30, 2010

It’s because you don’t get it…It’s not about you, your company, your products or your services. Call me crazy, but I don’t want to talk to someone who wants to manage my account, develop my business, or engineer my sale. It’s because you’re talking and not listening.

Blog 409

Blog Ryan B2C Brand 409

Harvard Business Review

OCTOBER 30, 2014

Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones. One important way to focus the effort is by managing the sales pipeline together. “It They really know what the customer wants.”.

Marketing 11

Marketing Guidelines B2C Analysis 11

Harvard Business Review

OCTOBER 10, 2014

Loyalty and reward programs provide this type of context for B2C companies, while strategic account and relationship management programs do the same for B2B companies. We can see how content, community, and context come together in the owned media strategies of today’s most innovative marketers.

Media 8

Media B2B Disintermediation Content 8

Harvard Business Review

DECEMBER 18, 2017

In the age before the digital revolution, marketers used to tell customers about a product and then work through a traditional step-by-step purchase funnel. With over 500 million dedicated fans, it also happens to be one of the most innovative franchises when it comes to fan engagement. In sports, every second matters.

Sports 8

Sports Brand Content Industry 8

Harvard Business Review

JULY 1, 2014

For innovative brands, an award-winning Tumblr now carries serious clout; hashtag campaigns have become as compelling as taglines; and the Digiday Awards are as coveted as the Stevies. Brands are no longer merely peddling products; they’re producing, unearthing, and distributing information.

Content 9

Content Marketing Brand Public Relations 9

Miles Anthony Smith

NOVEMBER 7, 2019

Most customers are interested in your content first (how much you know about their pain points) before purchasing your products or services. They somehow manage to engage with their audience consistently by constantly putting out articles, infographics, or anything of value, not just in content marketing but also in sales.

Marketing 105

Marketing Content Audience Brand 105