Eric Jacobson

MARCH 20, 2021

Unless that activity is advancing a carefully crafted strategy, the company is apt to sprint off in the wrong direction. Arora has held various operational and leadership positions with Apple, Sun Microsystems, 3M Groupon, and Staples. Dahlstrom , based in London, is the global leader for McKinsey Digital’s B2C team.

McKinsey 65

McKinsey B2C Telecommunications Learning-by-Doing 65

Eric Jacobson

JANUARY 30, 2021

Unless that activity is advancing a carefully crafted strategy, the company is apt to sprint off in the wrong direction. Arora has held various operational and leadership positions with Apple, Sun Microsystems, 3M Groupon, and Staples. Dahlstrom , based in London, is the global leader for McKinsey Digital’s B2C team.

McKinsey 65

McKinsey B2C Telecommunications Globalization 65

Eric Jacobson

MARCH 18, 2013

Here are his answers : Question : When you consider all the Business-To-Consumer (B2C) companies in the U.S., Define the strategy. Arrogance + Ignorance = Irrelevance We live in a time when the line between B2B and B2C is eroding. What is B2B or B2C truly about any way? Identify the gap. Develop meaningful metrics.

B2B 56

B2B B2C Technology CRM 56

Strategy Driven

JUNE 9, 2014

The internet and its immediate access to any information – including one’s reputation – the economy, Google and online searchability in general, social media, smart phones, one-click buying, Amazon feedback and other ratings sites, and smarter customers and consumers both B2B and B2C. The NEW big picture of selling is quite simple.

Customer Loyalty 63

Customer Loyalty B2C Reputation CRM 63

Strategy Driven

DECEMBER 16, 2013

The week between Christmas and the New Year presents an amazing opportunity to any person who is B2B, and many B2C. Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM! Leadership words that need to be banned.

Reputation 70

Reputation B2C B2B Customer Loyalty 70

Harvard Business Review

APRIL 18, 2011

The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. Sometimes it's new leadership that spurs action, other times efforts percolating within companies capture executives' attention. Consider one example.

B2C 14

B2C B2B Forrester Budgeting 14

Harvard Business Review

OCTOBER 6, 2015

When a company is losing sales because of price, its overwhelmed leadership might try to resolve the problem with one big price cut—but that strategy is a mistake. A better strategy is offering discounts with built-in hurdles, or requirements that must be “jumped over” in order to receive the lower price.

Discount 8

Discount Retail Price B2C 8

Harvard Business Review

JULY 31, 2012

Sophisticated sales organizations now have the ability to combine, sift, and sort vast troves of data to develop highly efficient strategies for selling into micromarkets. In fact, we've found that micromarket strategy is perhaps the most potent new application of big-data analytics in B2B sales. Yet the payoff is huge.

B2B 13

B2B Chemicals Analysis B2C 13

Harvard Business Review

MARCH 21, 2016

As digital technologies continue to transform the economy, many leaders are struggling to set a digital strategy, shift organizational structures, and remove the barriers that are keeping them from maximizing the potential impact of new digital technologies. Strategies for growth in a connected world. Insight Center. Commitment.

Industry 8

Industry B2C Agility Bureaucracy 8

Harvard Business Review

JULY 31, 2014

Consider Adobe’s new content-marketing strategy. They used content marketing for thought leadership, in the true meaning of the term. For a B2C example, look at Home Depot, whose executives know that customers are eager to do as much of their own home-repair work as possible.

Content 10

Content Marketing B2C Early Adopters 10

Strategy Driven

JANUARY 23, 2019

Blogging / Thought leadership – A wonderful way for smaller businesses to show their expertise through providing insightful research and opinions on the biggest industry issues. “Attending conferences is an important part of any marketing strategy. If you want to know more about it read this from the industry leaders.

Marketing 50

Marketing B2C Advertising Marketing Strategy 50

N2Growth Blog

NOVEMBER 30, 2010

While the technology supporting sales process have clearly evolved, the traditional sales strategies proffered by sales gurus 20 or 30 years ago have not kept pace with market needs. They can sniff antiquated selling strategies, and will immediately tune out on presentations not deemed relevant.

Blog 373

Blog Ryan B2C Brand 373

Harvard Business Review

DECEMBER 13, 2017

Eriksson, Banfield and Walkingshaw ’s book Product Leadership has a section that has a lot more detail on this topic). Mature Company: The PM may have a more narrow scope, have co-workers who handle pricing, go-to-market strategies, etc. They also have more influence and authority over company resources.

Productivity 8

Productivity Products Core Competence Management 8

Harvard Business Review

AUGUST 4, 2017

“One of the most attractive aspects of returning was that the company had grown considerably while retaining most of the same senior leadership team I was familiar with,” she says. She came back as a director of media strategy and content. Upon returning, Amy first needed to adjust her understanding of Bateman.

Company 13

Company PR Learning-by-Doing Maturity 13

Harvard Business Review

MAY 9, 2012

Meanwhile other organizations have built their social strategy using Facebook as the keystone in the same way AOL and Yahoo! At the organizational level, this includes which leadership styles are most effective, and how workers interact with each other. New models of engagement herald the death of B2B and B2C.

B2C 15

B2C Early Adopters B2B How To 15