Strategy Driven

SEPTEMBER 25, 2019

Nowadays, and thanks to advances in technology, you can automate many tasks including marketing, lead nurturing, sales, daily operations and customer service among others. Usually, most businesses don’t achieve the desired ROI thanks to poor execution, human error and so on. Office Operations. Marketing Automation.

Retail 10

Retail How To Follow-up Marketing 10

Harvard Business Review

JANUARY 4, 2018

The ABU was set up as a centralized profit center with ambitious targets and with direct reporting to the chief operations officer; most often, similar units are organized as cost centers with no specific targets. The value generated by risk- and operational cost-abating analytics initiatives is measured by their impact on the bottom line.

Company 8

Company Chief Operating Officer Incentives Project 8

Harvard Business Review

JANUARY 28, 2015

While this would seem sufficient to alert the bank to his impending trip abroad, “transaction denied” flashes across the terminal screen, leaving this longtime customer stranded, fuming, and no longer so loyal. If it’s all about the operations then you lose sight of the customer.

COO 8

COO Planning Metrics Call Center 8

Harvard Business Review

MARCH 29, 2012

Even the big banks are getting social. As Adam Davidson recently argued , "Today, the computer moves the cutting tool and the operator needs to know how to talk to the computer.". Know the ROI: As the pace of technology innovation increases, the savvy professional will curate and invest in the platforms that matter.

Technology 14

Technology Venture Capitalist CIO ROI 14

Harvard Business Review

AUGUST 5, 2014

Talk about how complex marketing has become is very much in vogue, but there’s much less discussion about the operational (and diplomatic) muscle CMOs need in order to get things done. CMOs need to show the ROI of every pound spent on marketing and how it delivers against the bottom line.”. That bottom line sensibility is crucial.

P&L 10

P&L Banking Marketing Call Center 10

Harvard Business Review

APRIL 4, 2016

In the broadest sense, says Knight, “it’s the ultimate ROI” “It tells you what percentage of every dollar invested in the business was returned to you as profit.” Banks, Knight says, tend to have low ROAs around 1%. Similarly, banks will look at these figures to decide whether to loan money to a business.

ROE 8

ROE Banking Industry Comparison 8

Harvard Business Review

NOVEMBER 4, 2014

This is the recipe for “bureaucracy,” the 150-year old mashup of military command structures and industrial engineering that constitutes the operating system for virtually every large-scale organization on the planet. Rules tightly circumscribe discretion. All this is becoming canonical among enlightened executives.

Bureaucracy 9

Bureaucracy Short-term Long-term Intellectual Capital 9

Harvard Business Review

NOVEMBER 4, 2014

This is the recipe for “bureaucracy,” the 150-year old mashup of military command structures and industrial engineering that constitutes the operating system for virtually every large-scale organization on the planet. Rules tightly circumscribe discretion. All this is becoming canonical among enlightened executives.

Bureaucracy 9

Bureaucracy Short-term Long-term Intellectual Capital 9

Harvard Business Review

JANUARY 18, 2016

OpenTable (a restaurant reservations service), Motivate (the operator of CitiBike, Bay Area Bikeshare, and others), and Luxe (a web-based valet parking service) are examples. There is also immediate ROI for investments in basic services as population moves in, because they capture new revenues from new users.

Real Estate 8

Real Estate Entrepreneur Finance Innovation 8

N2Growth Blog

JUNE 11, 2010

Validating proof of concept around social media ROI is a discussion that may have had a bit of relevance 24 months ago, but unless you’ve been stranded on a desert island for the last couple of years you know that numerous case studies abound which validate social media beyond any reasonable doubt. What more proof does one need?

Media 357

Media Influence Blog Real Estate 357

Harvard Business Review

OCTOBER 1, 2018

On top of that, being able to cut intermediaries and connect directly the banks of both ends of each transaction can avoid most cross-border fees. There are implications for marketers and advertisers as well. Today, marketers often try to get access to customer data by paying third-parties (like Facebook) to share information.

Marketing 11

Marketing Advertising Technology Content 11

Harvard Business Review

NOVEMBER 19, 2013

Results from these business-to-business collaborations have at times been phenomenally successful, as was the case with the Bank of America Keep the Change program (IDEO) and the Swiffer (Continuum Innovation). Undoubtedly, not all inventions from these collaborations achieve equivalent fame, or we likely would have heard about them.

Innovation 9

Innovation Company Entrepreneur Constraint 9

Miles Anthony Smith

NOVEMBER 7, 2019

Some companies haven’t used an agency because they believe no one knows their product and the reason for operating in their space as well as they do. Simply writing blogs or creating other forms of content isn't enough to deliver ROI. That you don't need a strategy. In some cases, they stand to gain the most. (No No answer) 56.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

DECEMBER 19, 2014

Both in response and pre-emptively, the world’s leading companies continued to aggressively pivot their businesses toward more sustainable and innovative ways of operating. And investors are noticing: in May, Barclays bank downgraded the bonds of the entire U.S. utility sector. Seeing the writing on the wall, German utility E.On

Chemicals 13

Chemicals Short-term Energy Report 13

Harvard Business Review

NOVEMBER 13, 2012

trillion : The size of the "climate economy" by 2020 according to the bank HSBC. A large consumer products company — which tells me it will be going public with this story very soon — has already cut carbon in its own operations by 80%. And it's not like the world is ignoring the challenge entirely.

McKinsey 8

McKinsey GDP Cost-Benefit Analysis Constraint 8