Strategy Driven

SEPTEMBER 22, 2021

Leadership is a significant part of any business, and it’s highly recommended to get the right executive team to hold the fort. A strong executive team is supposed to make decisions to steer business objectives, and that starts with your hiring decisions. Be receptive to innovative ideas.

Finance 84

Finance Long-term Banking Restructuring 84

Miles Anthony Smith

NOVEMBER 7, 2019

But before we get into the list of best agencies, it’s important to discuss why content marketing is important to all businesses and nonprofits. From winning more customers or donors to elevating your brand’s identity and prominence as a true expert, there are loads of content marketing benefits, chief among them are these 8.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

OCTOBER 11, 2016

Companies spend a lot of time and money building strong brands to win over customers—but they often fall short when it comes to strengthening their employer reputation to win talent. If companies can’t attract, engage, and retain the right talent, they’re unlikely to achieve their business objectives.

Globalization 8

Globalization Brand Survey Engineering 8

Harvard Business Review

FEBRUARY 3, 2015

Using data and analytics as a starting point fails to recognize the importance of coherence between customer experience and brand identity. (By By brand identity, I mean the defining values and attributes that distinguish a brand.) Business segmentation — The next step is to break down the business into discrete units.

Brand 8

Brand Reis Objective Merchandising 8

Harvard Business Review

MAY 30, 2013

With this intense competition, brands and mobile app developers are forced to reevaluate tactics for growing user retention and engagement rates, which is increasingly difficult. Here are some guidelines that brands and mobile app developers need to consider: 1. First decide if the mobile app is brand appropriate.

Brand 8

Brand Airlines Advertising Audience 8

Harvard Business Review

MARCH 6, 2014

We use the following criteria: We put our employees and the communities in which we do business first. We support legitimate social and environmental issues that are globally relevant but also have a clear fit with our brands and business strategies. We look for a connection to the business objectives for the target market.

CEO 9

CEO Company Reputation Energy 9

Harvard Business Review

AUGUST 15, 2016

When the big video streaming service surveyed customers who renewed subscriptions, it discovered, paradoxically, that some customers stayed with Hulu even when they didn’t necessarily have a positive perception of the brand overall. Did you feel proud to represent our brand in the conversation? Emma Seppala and Kim Cameron.

Survey 8

Survey Retail System Automotive 8

Harvard Business Review

AUGUST 26, 2013

With a tsunami of new digital technologies all converging simultaneously — social, mobile, cloud, analytics and embedded devices — there has been, once again, a cry for corporate IT to radically change to enable the digital transformation of businesses. They drive innovation and speed up time to market.

CIO 8

CIO CTO Operations Technology 8

Harvard Business Review

JUNE 20, 2014

When Deborah DiSanzo took over as CEO of Philips Healthcare in May 2012, she knew that engineering would continue to drive innovation. The CMOs will need to be much more attuned to the business objectives and strategies of the company in general and the CEO in particular, while the CEO must become more immersed in the customer perspective.

CEO 8

CEO Marketing Hotels Long-term 8

Harvard Business Review

DECEMBER 28, 2016

Most customer experience (CX programs) are positioned as strategic, but quickly veer away from business objectives and become simply about tracking CX metrics. Most CX programs are broken in similar ways: They are not designed with change or innovation in mind. Mistake #1: Forgoing change and innovation.

Attrition 10

Attrition Metrics Net Present Value KPI 10