Harvard Business Review

JULY 18, 2016

People understandably get excited about new digital technologies, whether it’s the digital camera that is cheaper than developing rolls upon rolls of film, or the photo-sharing apps that – in turn — make your iPhone camera easier to use than your old digital camera. Consider the Norwegian technology company Piql.

Technology 8

Technology Industry Business Model Film 8

Harvard Business Review

JULY 6, 2016

The past year brought a rich array of films depicting connections between a wise, older mentor and a younger person in need of sage guidance, in ways that often defied gauzy stereotypes, from art-house movies like Lily Tomlin’s Grandma to blockbusters like Star Wars: The Force Awakens.

Film 10

Film Mentor Education Fashion 10

Harvard Business Review

AUGUST 17, 2012

Most hawkers in Mumbai have a cash budget of around $3 (Rs. During a recent analysts call, Apple's Tim Cook cited India's multi-layered distribution as the main reason for his company's small share of the market. That's true of TV and film as well as other consumer products.

Venture Capitalist 14

Venture Capitalist Early Adopters Entrepreneur Magazine 14

Harvard Business Review

FEBRUARY 5, 2016

The past year has been difficult for many markets in Sub-Saharan Africa (SSA). However, although some of our clients have been facing difficulties resulting from the current environment, primarily because of currency pressures, many others are continuing to see strong growth, even in troubled markets such as South Africa and Angola.

GDP 8

GDP Politics Marketing Bottom-up 8

Strategy Driven

SEPTEMBER 13, 2019

Ask any experienced marketing professional about the top moves you can make to accelerate your marketing campaigns at any level of business, and an overwhelming majority will point to the weight that compelling customer testimonials carry. What’s your overall budget for the production? What are your post-production options?

Content 51

Content Gordon Video Budgeting 51

Harvard Business Review

OCTOBER 24, 2012

Collaborative activity is the "secret sauce" that enables teams to come up with innovative new products or creative, buzz-worthy marketing campaigns. Many managers have been fearful of using social media beyond marketing purposes. Many skills are difficult to train and develop. — can play a huge role in doing so.

Team 9

Team Succession Hypercompetition Teamwork 9

Strategy Driven

MAY 2, 2014

Business development. Developing communications as a vital tool of business and life. This stymies employees’ professional development and hampers company productivity. This resurgence in photography comes after a conversion of the industry from film to digital. Running the business. Body of Knowledge. Not knowing.

Strategy 95

Strategy Budgeting Audience Risk Management 95

Strategy Driven

APRIL 27, 2020

Product placement or recommendations in videos for affiliate marketing partners. Vimeo – grow your business with video creation, hosting, and marketing tools. Clearly define your niche and target market. That demographic sliver of the world’s web traffic is your target market. Instagram TV (IGTV) – Videos for Instagram.

Video 73

Video Audience Download Affiliate Marketing 73

Strategy Driven

FEBRUARY 1, 2013

Business development. Zanuck, film producer (1949). They don’t have a clearly unique product, but instead rally behind ideas that are not fully developed. Management remains isolated or unrealistic, possessing limited leadership development and people skills. Business Development. Running the business.

Strategy 59

Strategy P&L Strategic Planning Tactics 59

Ask Atma

MAY 3, 2011

The second discipline is designing and developing within those constraints. Most of the time if you do, you end up with either a crappy execution of the $1000 version (a $500 version), or an over budget project and someone should get fired. But this rigorous honesty is the first discipline of the Theater of Constraints.

Creativity 56

Creativity Brainstorming Constraint Learning-by-Doing 56

Strategy Driven

JUNE 22, 2012

Business development. This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. Cause-related marketing materials. Running the business. Body of Knowledge. The Big Picture. Self-promotional brochures.

Brand 50

Brand Analysis Advertising Software 50

Harvard Business Review

JANUARY 21, 2013

Wendy Kopp started Teach for America, initially as a conference, on a shoestring budget after graduating from college. Feeling that he needed an experienced operating and marketing partner, the then 29-year-old Jobs lured Sculley to Apple with the now legendary pitch: "Do you want to sell sugared water for the rest of your life?

Film 8

Film Creativity Entrepreneur Learning-by-Doing 8

Harvard Business Review

JUNE 3, 2016

To survive and thrive with the conflicting demands of performance excellence and constrained resources, SFO has developed a highly structured organization. Although they were a bit embarrassed by the low-budget feeling of the prototype, they were surprised at the depth of the insights they gathered in such a short time.

Audience 8

Audience Brainstorming Project Class 8