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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

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Domain Knowledge

Lead Change Blog

They know the ins and outs of the business, and can help your organization traverse the landscape and develop new products or services that can help you increase your market share. Workshop — This can evolve in two forms: sharing of theories, or group exercise that can immerse your team in group activities.

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What is Your New Business Model for 2010?

Women's Leadership Exchange

ve gathered up all that learning and am applying it to our business in the new decade. s business model. So take a hard look at your market. Do research on what your target audience wants and be willing to really shake up your business. 2009 was about reducing costs and staying in business. What did I learn?

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Six Ways to See the World through New Lenses—and Lead More Effectively

Leading Blog

In their book From Smart to Wise , Prasad Kaipa and Navi Radjou state that wise leadership succeeds where smart leadership cannot. Wise leadership isn’t about how smart you are. Here, the authors share how to develop that perspective: How we see the world—our leadership perspective—shapes our thoughts, decisions, and actions.

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Leadership Basics | N2Growth Blog

N2Growth Blog

However in reflecting upon my presentations and client engagements, I’ve noticed that it’s not an infrequent occurrence to find that even the most savvy executives misconstrue certain basic leadership ideas. Some individuals openly seek out positions of leadership, while leadership is thrust upon others.

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Why I Love Starbucks.

Rich Gee Group

They fit perfectly into my business model. I run a 21st century business: I have a home office where I coach. I have a professional office in Stamford where I meet clients, hold workshops, and coach. Starbucks is at this point now — they rode the hype roller coaster over the past number of years. But I still love them.

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Indian Tales of Inclusive Business Models

Harvard Business Review

He has challenged Indian companies to come up with inclusive business models that deliver more value at less cost for more citizens — be it in agriculture, healthcare, education, energy, or financial services. Today, however, that old model is being retired.