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Going Global? Choose Your Country Wisely

Great Leadership By Dan

These companies have “going global” down—they perform strongly in international markets, and can execute across borders because they embed globalization on their daily executive discussions. Most of these decisions are made in an HQ setting in alignment with regional general managers tasked with global business expansion.

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Using Analytics to Align Sales and Marketing Teams

Harvard Business Review

Consider the following scenario: A manager wants to purchase some computer software for her business. The manager peruses that company’s website and requests more information by entering data about her needs through a webform. The mounting number of inconsistencies and redundancies confuse and frustrate the manager.

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There Are Two Types of Performance — but Most Organizations Only Focus on One

Harvard Business Review

Precision made it easy for managers to oversee their employees. Every spot on every line was visible to managers. But Bernstein and his team observed that when managers were not watching, employees secretly developed and shared better ways of doing the work. They couldn’t adapt to improve their work.

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Recruiting Strategies for a Tight Talent Market

Harvard Business Review

Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. The geofilters combined amusing visuals and messages with the web address of Snapchat’s job page, all in the hope that a Twitter engineer taking a quick Snapchat break might come across the targeted “Fly Higher!

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Turn Your Company into a Customer Platform

Harvard Business Review

Building communities for the purpose of marketing to them is a hot subject, but inherently dubious. A few years ago, toy maker Lego worked with engineers at MIT to develop software and motor inserts that would allow customers to propel the toys they built with the firm's building blocks. Managers Don't Really Want to Innovate.

Company 14
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How the Philippines Became Tech Startups’ New Source for Talent

Harvard Business Review

The median age is 24, and local universities produce over 130,000 graduates in information technology and engineering each year. As a start-up founder, my biggest competitors in the talent market are no longer the local family conglomerates. Rocket operates some of the largest e-commerce platforms in emerging markets.

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Make Sure Your Dream Company Can Find You

Harvard Business Review

Managers acquiring talent have been using social media to research job applicants for several years now, but they’ve begun to source and engage potential job candidates from social networks as well. These days, you may be better off liking the company on Facebook or joining their Google+ page. People Analytics . Mobile Recruiting Apps.