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Going Global? Choose Your Country Wisely

Great Leadership By Dan

These companies have “going global” down—they perform strongly in international markets, and can execute across borders because they embed globalization on their daily executive discussions. Guest post from Anna Schlegel : More than half of Google’s revenue comes from outside the United States. Map a plan for 1-2-3 year growth. ·

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Emerging-Market Engineers Power Global Innovation

Harvard Business Review

From this list, some readers may infer that innovation is largely the realm of engineers and scientists working in developed countries for large companies, assuming that innovators from countries such as India and China don''t matter after all. Captive R&D Centers. Here are three main reasons why.

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Using Analytics to Align Sales and Marketing Teams

Harvard Business Review

Then, just days after receiving the quote, the manager gets an unsolicited email from the software company’s marketing team offering a better deal. At the same time, the software company has wasted time and resources on duplicate, uncoordinated, and ineffective marketing and sales outreach.

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Recruiting Strategies for a Tight Talent Market

Harvard Business Review

Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. The geofilters combined amusing visuals and messages with the web address of Snapchat’s job page, all in the hope that a Twitter engineer taking a quick Snapchat break might come across the targeted “Fly Higher! .”

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There Are Two Types of Performance — but Most Organizations Only Focus on One

Harvard Business Review

Similarly, when Starbucks baristas make your latte the same way across cafés, or when a software engineer delivers the expected features each sprint, you are witnessing tactical performance. In an experiment, we approached the call center of a bank’s consumer loans business. (We’ve Building Balanced Cultures.

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Turn Your Company into a Customer Platform

Harvard Business Review

Building communities for the purpose of marketing to them is a hot subject, but inherently dubious. A few years ago, toy maker Lego worked with engineers at MIT to develop software and motor inserts that would allow customers to propel the toys they built with the firm's building blocks. Customers that build together, buy together.

Company 13
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How the Philippines Became Tech Startups’ New Source for Talent

Harvard Business Review

The median age is 24, and local universities produce over 130,000 graduates in information technology and engineering each year. As a start-up founder, my biggest competitors in the talent market are no longer the local family conglomerates. Rocket operates some of the largest e-commerce platforms in emerging markets.