What Ever Happened to the Pepsi Generation? | In the CEO Afterlife
In the CEO Afterlife
NOVEMBER 20, 2011
In the CEO Afterlife. However, it woke up Coke who were forced to look beyond their advertising and instead at their operational strategy. Your reference to winning the distribution game is reminiscent of Anheuser Busch and Budweiser. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant.
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