Eric Jacobson

JULY 29, 2012

In his new book, Social Marketology , Ric Dragon , CEO of DragonSearch , recommends business leaders and marketing team leaders follow these eight tips to avoid making social media mistakes: Avoid mixing the technologies used for the organization's social media with individuals' personal accounts. When appropriate, use humor.

Media 71

Media Market Segmentation How To Document 71

Harvard Business Review

JULY 2, 2012

Carlos Ghosn, Chairman and CEO of the Renault-Nissan Alliance, famously coined the term "frugal engineering" in 2006. Building on Logan's success, Renault has now developed an entire line of low-cost vehicles (under the brand Dacia) all modeled after Logan's technology platform. Yet engineers and scientists love challenges.

CEO 15

CEO Innovation Constraint Engineering 15

Harvard Business Review

APRIL 9, 2018

” Jeff Immelt, former CEO of General Electric. The first thing they should know is that not all technological change is “disruptive.” Or, they may create markets where no market exists and turn non-consumers into consumers. Innovation like this requires, among other things, technological aptitude. (Of

Disruptive Innovation 12

Disruptive Innovation Innovation Business Model Human Capital 12

Harvard Business Review

JULY 25, 2012

This ability to tweak offerings is a skill that most organizations need to have, according to our recent analysis of data from 180 CEOs. But unlike Apple, most companies don't rely on the CEO to do the tweaking. Specifically, CEOs report that they identify two types of "tweaker talent" within their organizations. Disconnects.

Productivity 13

Productivity Products Market Segmentation Sample 13

Harvard Business Review

JULY 9, 2014

Grose quotes IbisWorld researcher Jocelyn Phillips as pointing to the high-tech aspects of Clearblue’s test, also noting that young women might be more willing to shell out more money for such technology — the digital version costs about $5 more than the boring old blue and pink line version.

Market Segmentation 8

Market Segmentation Marketing Insurance Price 8

Harvard Business Review

MARCH 17, 2011

But they could also be hard, technical capabilities, such as developing new technology around social media. They might not win over a market segment with their invention — but they will have gained invaluable insights. These capabilities don't yield any immediate financial benefits, but they will later on.

Innovation 16

Innovation Committee Market Segmentation ROI 16

Harvard Business Review

JANUARY 28, 2014

An interconnected world where technology advances at a dizzying pace and new companies emerge, scale, and decline in the blink of an eye means never a dull moment for corporate leaders. Another, arguably simpler, technique is to change the way you measure market share. This post isn’t for you. Everyone still here? Thought so.

Disruptive Innovation 9

Disruptive Innovation Advertising Gilbert Market Segmentation 9