Harvard Business Review

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Creativity 14

Creativity Marketing Agility Budgeting 14

Marshall Goldsmith

NOVEMBER 30, 2010

Marketing is everywhere, but with the ubiquity of slogans and ads, it's easy to forget that there's more to marketing than meets the eye. Not an expert myself in marketing myself, I recently spoke with my friend Susanne Lyons, former chief marketing officer of Visa and Charles Schwab (SCHW) and decorated veteran marketer.

Metrics 110

Metrics Bottom-up Budgeting Marketing 110

Strategy Driven

NOVEMBER 25, 2019

Promoting your hotel to your target audience, increasing occupancy rates and online bookings, maximising your ROI and engaging with guests can often be an overwhelming task. This is where hotel marketing comes to the fore, because it includes a range of strategies that can be combined into one cohesive marketing campaign.

Hotels 66

Hotels Marketing Tips Audience 66

N2Growth Blog

DECEMBER 16, 2023

These initiatives entail more than mere box-checking; they spotlight an organization’s commitment to pursuing high-quality performance, enhancing reputation, and achieving long-term success. Its approach to governance is beyond ensuring regulatory compliance; it is about fostering creativity, agility, and continual learning.

Compliance 235

Compliance Efficiency Ethics Metrics 235

Sales Wolf Blog

MAY 21, 2010

Department of Labor Home Page Tom Peters, The Man, The Myth, The Legend, Change Guru TUTs Adventurers Club: Explore the power of thought & creative visualization to manifest dreams! The Secret - The Law of Getting What You Want The U.S. License. .

Resources 100

Resources Consultative White Paper Human Resources 100

Harvard Business Review

JANUARY 18, 2016

Implications for city leaders: Leaders should try to establish a setting where entrepreneurs can create solutions that improve quality of life — without added government expense. There is also immediate ROI for investments in basic services as population moves in, because they capture new revenues from new users.

Real Estate 8

Real Estate Entrepreneur Finance Innovation 8

Harvard Business Review

SEPTEMBER 24, 2018

We’ve found that these companies and their employees are searching for the same qualities freelancers and entrepreneurs report from their experiences in shared workspaces — learning skills faster, making more connections, and feeling inspired and in control. South America, and Europe over the last three years.

Company 10

Company ROI Metrics Engineering 10

Miles Anthony Smith

NOVEMBER 7, 2019

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.

P&L 10

P&L Banking Marketing Call Center 10

Harvard Business Review

APRIL 20, 2016

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Today’s standard marketing playbook looks a lot like what Lyons describes in his book.

Cost 8

Cost Marketing Content Media 8

Harvard Business Review

NOVEMBER 3, 2014

With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” These programs are essentially an online form of direct marketing. Today smart marketers do know which half isn’t working.

Technology 9

Technology Marketing Company CRM 9

Harvard Business Review

NOVEMBER 3, 2014

With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” These programs are essentially an online form of direct marketing. Today smart marketers do know which half isn’t working.

Technology 8

Technology Marketing Company CRM 8

Harvard Business Review

JANUARY 4, 2011

Here are the 6 most important choices for you to make this year — the choices that will determine both the quality of your life online and of your relationships offline: What am I choosing to do on the Web? The creative vacuum left by the implosion of your garage band. The village that needs a new water pump.

Media 16

Media Brand ROI Commitment 16

Harvard Business Review

JANUARY 4, 2011

Here are the 6 most important choices for you to make this year — the choices that will determine both the quality of your life online and of your relationships offline: What am I choosing to do on the Web? The creative vacuum left by the implosion of your garage band. The village that needs a new water pump.

Brand 15

Brand Media ROI Commitment 15

Strategy Driven

MARCH 28, 2016

A market that wants a great product (Product-Market Fit). A well formulated Go-To-Market Strategy. As for distribution, “smart marketing” can turn faulty launch distribution planning into buzz-worthy spin and drive more sales. Go-To Market Strategy is, in essence, the launch. A great product. All of the above.

Productivity 50

Productivity Products Marketing Strategy Budgeting 50