CRM Document Marketing Technology 
Strategy Driven
MARCH 19, 2024
In recent years, salon owners have embraced the power of technology, moving beyond the traditional pen-and-paper appointment booking and inventory tracking systems. Integration with CRM systems ensures that salons maintain detailed client profiles, documenting each customer’s preferences, purchase history, and allergy information.
Strategy Driven
NOVEMBER 15, 2017
It is an incredibly powerful piece of electronic technology that most people carry around. Smartphone CRM apps enable reps to do most of the things they used to have to do on their computer—only much more conveniently. Sales reps with a mobile CRM always have access to the most up-to-date decks and selling resources.
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Strategy Driven
JULY 22, 2018
In this article, the focus will be on the pros of using SharePoint as a business technology solution. say that SharePoint reduces costs by consolidating intranet, extranet and internet sites in a single platform – either internally or through the use of Cloud technology. Four Advantages of SharePoint. Dashboard Instruments.
Harvard Business Review
MAY 19, 2014
This approach to entrepreneurship increases your market knowledge: as a potential user, you know the problem, how you’re currently trying to solve it, and what dimensions of performance matter. And you can use this knowledge to avoid much of the market risk in building a new product. Oculus, of course, was wildly successful.
Harvard Business Review
MARCH 31, 2015
Event marketing is currently a very expensive and sloppy process in most firms because the relevant information is fragmented, difficult to assemble, and the “database” is often a pile of business cards. ” But it’s far from moneyball when it comes to event marketing. But it needn’t be that way.
Harvard Business Review
JUNE 5, 2015
Just as it’s hard to remember what life was like before the iPhone, it can be hard to remember business before there was CRM software — back when you still had to explain that it stood for “customer relationship management.” The technologies and trends shaping tomorrow’s businesses. Insight Center.
Harvard Business Review
OCTOBER 19, 2016
I’m teaching a new course this semester on cognitive technologies (AKA artificial intelligence) to Babson MBAs. Many of them are new to this set of technologies, and seeing the topic through my students’ eyes has made me realize how overwhelming it can be. Insight Center. The Automation Age. Sponsored by KPMG.
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