Strategy Driven

NOVEMBER 4, 2013

The biggest mistake anybody in advertising makes is walking into a sales call with some kind of a media kit that shows how big a quarter page ad is, or how big a billboard is, or how many 30-second commercials there are. Jeffrey, You are pretty critical of CRM systems. Best regards, Jeffrey. Don’t count the number of cold calls.

CRM 58

CRM Advertising Customer Loyalty Competitive Advantage 58

Strategy Driven

MAY 10, 2018

It can be a stressful environment and you may be managing the business on the side even when you and your team is in the middle of a job. In terms of marketing, however, food is especially powerful when published through social media. Encourage them to spread the word through social media or follow you. Know your best bits.

Licensing 50

Licensing Brand CRM Marketing 50

Strategy Driven

DECEMBER 27, 2013

As more and more of us become accustomed to communicating and sharing personal information through social media, the notions of privacy and trust start to lose their meaning. CRM pioneer Mike Muhney, the co-creator of ACT! Please consider the environment before and after printing this article. Build Trust by Keeping Confidences.

CRM 69

CRM Competitive Advantage Content Resources 69

Strategy Driven

APRIL 15, 2013

I’m an outside salesman who spends countless hours filling in itineraries, CRM notes, and reports. You’re using CRM as an accountability tool, rather than a sales tool. NOTE WELL: The new cold call is a social media connection. Please consider the environment before and after printing this article. Very frustrating.

CRM 50

CRM Customer Loyalty Seminar Follow-up 50

Strategy Driven

AUGUST 27, 2015

that every company is used to capturing, but also unstructured data (data scraped from the Internet and social media channels that may come in a wide variety of formats, from video to voice). Please consider the environment before and after printing this article. Unstructured data is very different. All rights reserved.

CIO 50

CIO Technology CRM Competitive Advantage 50

Harvard Business Review

FEBRUARY 12, 2016

Thanks to the proliferation of smartphones, brand and online-shopping websites, social media, and vehicle connectivity, businesses have a unique opportunity to use technology to revolutionize the customer experience and to incorporate the voice of the customer into product development. Give your social media team the resources they need.

Media 8

Media Automotive Globalization Active Listening 8

Strategy Driven

JUNE 9, 2014

Don’t forget their managers who force them to use an uncomfortable ‘system,’ a non-sales helpful CRM, and hold their salespeople accountable for their actions and numbers. Please consider the environment before and after printing this article. Dead and over. What killed it? Who killed it? All rights reserved.

Customer Loyalty 63

Customer Loyalty B2C Reputation CRM 63

Harvard Business Review

NOVEMBER 9, 2015

A customer’s experience in a physical setting is determined by a large group of factors , including how other customers are behaving (and whether there are any other customers at all), the environment’s overall atmosphere—its temperature, lighting, ambient noise, and music—and its physical location.

CRM 8

CRM Loyalty Software Brand 8

Harvard Business Review

JULY 23, 2014

Apply your company’s CRM or business intelligence systems to internal operations. Use your company’s intranet or another internal communication tool to provide an outlet for all employees (from intern to executive, remote to in-office) to ask tough questions or offer opinions about your office environment. Find your feng shui.

Conference 8

Conference CRM Creativity Committee 8

Harvard Business Review

JUNE 22, 2012

I've even seen situations where a company's language gets in the way, such as defining an "organic growth opportunity" not in terms of ends but of means (more sales people, a new CRM system, or a new product introduction, for example). I know of one media company that put a giant gong in its sales department.

Retail 11

Retail Long-term Short-term Apparel 11

Harvard Business Review

FEBRUARY 14, 2013

More than the amount of data itself, the unstructured data from the Web and sensors (in our environment) is a much more salient feature of what is being called Big Data," according to Thomas Davenport , visiting professor of Data Analytics at Harvard and author of Competing on Analytics: The New Science of Winning.

Software 8

Software Engineering Information Marketing 8

Strategy Driven

JANUARY 10, 2014

Not only do we have access to countless types of media and information created by others, we are now able to record, organize, and recall our own personal information in more ways than ever before possible. CRM pioneer Mike Muhney, the co-creator of ACT! Please consider the environment before and after printing this article.

How To 50

How To FOB CRM Competitive Advantage 50