Chart Your Course

AUGUST 14, 2012

According to their human resource department, it is harder to get a job at Zappos than to be accepted at Harvard Business School. The Zappos vision statement is, “Delivering happiness to our customers, vendors and employees.” 2) Deploy a leadership strategy. Creating “happiness” is not just an altruistic thing to do.

Newsletter 165

Newsletter Insurance Class Workshop 165

Strategy Driven

DECEMBER 21, 2015

In a survey conducted by a BIG benefits management company (a management and human resource consulting firm), they asked 365 CEO’s and sales management executives, “What are the three key factors that separate high performing sales professionals from moderate to low performing sales professionals?”.

Loyalty 50

Loyalty Open-book Customer Loyalty Ethics 50

Harvard Business Review

FEBRUARY 15, 2012

Usually, if you search, there are opportunities in your current job and at your current level to display your ability to drive change, even if you are in a support function like finance or human resources. Are you willing to push the organization out of its comfort zone and withstand the criticism of those tied to the status quo?

Innovation 16

Innovation Merchandising How To Proposal 16

Strategy Driven

DECEMBER 2, 2019

In the business world, focusing strictly on a digital experience will eliminate customer loyalty and emotional connection to a brand. While there’s no denying that technology has amazing advantages to make it easier for the customer in most cases. It has changed the way we communicate, behave and think.

Company 72

Company P&L Bottom-up Advertising 72

Harvard Business Review

AUGUST 15, 2016

The linked system allowed for more insight into customers, and managers could use the information to coach employees, to assess whether they had the right tools and resources, and to identify people with innovative ideas and leadership potential. Organizational barriers are often the culprit. You and Your Team Series.

Survey 8

Survey Retail System Automotive 8

Eric Jacobson

AUGUST 8, 2018

All aspects of business have been affected from technology to human resources to marketing. Instead of drafting a simple survey, think of why questions and responses would benefit your leadership team. Check out her website at www.BrandingAndMore.net and her Blog at [link].

Brand 50

Brand Tips Media Customer Loyalty 50

Harvard Business Review

AUGUST 5, 2014

McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. To have the influence to help set business strategy for the company, CMOs need to translate customer insights into terms meaningful to senior leadership.

P&L 11

P&L Banking Marketing Call Center 11

Harvard Business Review

MARCH 31, 2016

Leadership commitment and support. VOI calculations, on the other hand, allow employers to examine the broader impact of programs and their impact on core priorities for their organization, which may include improved employee morale, talent attraction and retention, enhanced company loyalty and heightened customer loyalty.

Planning 8

Planning Incentives ROI Long-term 8

Harvard Business Review

JUNE 26, 2017

Your human resources aren’t trying to decipher what skills and behaviors will be needed in the future, or maintaining performance evaluation systems that are out of sync with your values. With a single, unifying drive behind both your culture and your brand, however, you reap the benefits of a focused and aligned workforce.

Brand 8

Brand Company Operations Merchandising 8