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How to Successfully Make the Switch from Brick and Mortar to E-commerce

Strategy Driven

Even very small home-based businesses can use the internet to sell to a much larger area, instead of relying on local footfall and loyalty. But, thanks to the development in online visuals, this is changing. Start Email Marketing Straight Away. But, many businesses neglect email marketing entirely.

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Leadership and Competition

N2Growth Blog

If you really want to understand a leader’s perspective on the market, ask them about their competition. In the military we valued actionable intelligence, studied our enemy’s strengths and weaknesses, developed a battle plan around a solid strategy, and executed our tactical mission as if our lives depended on it - because they did.

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The Big Picture of Business – Each Role Matters. The Value of Support Staff

Strategy Driven

Therefore, our loyalty to the company rises, and we are more productive. Steven Spielberg had John Williams as music composer for his films. Study and utilize marketing and business development techniques. In the business world are those staff people who make us feel more like family. Behave as a gracious winner.

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Personal Needs vs. Customer Relationships

Strategy Driven

Some compile complex Customer Relationship Management algorithms to develop and maintain these relationships. As in all interpersonal relationships, from friendships, to marriage, to company and client, trust and the promise of mutual benefits are the foundation for growth and development. Emotional Needs Not Yet a Business Priority.

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Why Storytelling Matters In Today’s Leadership

Tanveer Naseer

Why businesses need powerful narratives Storytelling is being increasingly utilized for building customer loyalty externally, as well as for motivating internal stakeholders and developing stronger connections among employees internally. Why are stories the chosen tool to achieve these aims?

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Salespeople have questions, Jeffrey has answers.

Strategy Driven

Jeffrey, I am a marketing and sales rep for a company that sells emergency cleanup services. Jeffrey, My company helps small B2B businesses plan a video strategy and develop web series and webinars to tighten their bond with their customers. What’s your proactive marketing approach to loyalty? Best Regards, Jeffrey.

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The Brand Benefits of Places Like the Guinness Storehouse

Harvard Business Review

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. The New Tools of Marketing. Consumers opt in.

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