Directory Leadership Marketing Project 
Leading Blog
JUNE 15, 2020
To do that, you have to show how your market is big enough (a multi-billion dollar market) to support that kind of valuation. Going all the way back to Yahoo or Microsoft, the initial products (a directory for a nascent tech called the World Wide Web, and Microsoft BASIC,) didn’t look like billion-dollar products at all.
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
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N2Growth Blog
OCTOBER 25, 2010
Rankings, Lists and Recognitions The Power 150 – Top Marketing Blogs This list ranks the top 150 marketing blogs based on an algorithmic approach using Google page rank, Technorati rankings, Bloglines ranking and editorial quality. The N2growth Blog is pleased to announce its inclusion in the list.
Women on Business
DECEMBER 20, 2010
Right now I am researching the first section of my new book “Dipping in the WELL: Women Executive Leadership Learning”. For me it was a first grade teacher who challenged me to take an art project some “annoying boy” in my class had scribbled on and find a way to make it work. Now think about the women close to you.
Women on Business
DECEMBER 28, 2010
Companies now understand the impact of diversifying their talent pool, especially in leadership roles. o Take on high profile projects. The recommendation from Harvard Business Review and Catalyst is for organizations to adopt formal sponsorship programs similar to IBM Europe. They need to advocate for an advocate or sponsor.
Women on Business
DECEMBER 15, 2010
One of my solutions includes cutting and pasting it from an old email or document, which means adding time on to completing an email, project, etc. But because it’s for convenience, it’s really not ideal for lengthy projects, marathon typing, and other assignments. Ctrl V has now become the magic command for pasting my MIA character.
Women on Business
JANUARY 3, 2011
All participants who provide an email address will receive synopsis of what women are saying, at the end of the project. “Dear Diary&# is a questionnaire designed specifically for women to gather feedback on their thoughts around achievement, fulfillment and relationships, past, present and future.
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