Iconic: How to Attain the Ultimate Level of Distinction
Leading Blog
DECEMBER 7, 2018
S COTT MCKAIN wrote the book on creating distinction in a world of homogenization. In Create Distinction he discusses how we got here and how we can create distinction for ourselves and our organizations. Having passion, product knowledge and commitment is not enough. Are you creating a distinctive story so that those who chose you the first time will come back for more?
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