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Marketing Tips for Start-Ups

Strategy Driven

Marketing is one of the most important elements of a business. For start-ups especially, putting together a high-quality marketing plan is essential. If you’re new to marketing and are keen to put this into action, check out the tips below. Finding your niche is key when it comes to developing a strong marketing strategy.

Marketing 101
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Our Top Website Plugins for Shopify Sites

Strategy Driven

It automatically adds alt tags to images, helping your products rank higher in search engine results pages (SERPs) and improving accessibility. Privy: Grow Your Email List Privy is a robust email marketing tool that helps you capture and convert website visitors into subscribers.

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Hiring An SEM Expert: What Skill Set To Look For

Strategy Driven

The gross merchandise volume (GMV) of B2B e-commerce in 2018 amounted to US$ 10.6 It’s a huge market when we take B2B and B2C online sales together. This growth in e-commerce has also fueled the demand for Search Engine Marketing (SEM) experts. At the heart of SEM is a company’s SEO (search engine optimization) strategy.

Skills 97
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8 Ways Brands Can Fight Counterfeits in China

Harvard Business Review

Fake merchandise accounted for 12.5% But China also has a huge domestic market for fake goods: many consumers who buy counterfeits do so deliberately, because they want to pay a lower price for goods that look expensive. Do not wait until you actually enter the Chinese market. Invest in anti-counterfeit technology.

Brand 8
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Does Your Company Need an Instagram Storefront?

Harvard Business Review

As the internet continues to make it easier to connect with potential customers, some entrepreneurs have decided that Instagram isn''t just for "selfies," but for marketing. Instagram should not be underrated as an engine of marketing, considering the engagement beautiful images can generate.

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Use Big Data to Predict Your Customers' Behaviors

Harvard Business Review

Whatever your discipline, doing business today means immersing yourself, and your organization, in a wealth of messy, unstructured, real time data from customers, competitors, and markets — and finding ways to use such data visibility to see what's coming. Big Data examines what people say about what they have done or will do.

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Do Customers Even Care about Your Core Competence?

Harvard Business Review

In other words, the focus understandably centers on measurably improving the perceived core competence—selling better, manufacturing better, marketing better, hiring even better talent, cutting costs better. Who doubts Microsoft’s technical core competencies in software, networking and gaming technologies? company like Apple.