Finance Management Marketing Storytelling 
Strategy Driven
JUNE 20, 2024
Navigating the entrepreneurial landscape demands innovative thinking, strategic planning, and a keen understanding of the market. Clearly articulate this value in your marketing efforts to attract and retain customers who resonate with your vision. Stay informed about trends, market changes, and emerging technologies.
Strategy Driven
NOVEMBER 19, 2021
Modern marketing involves creating a story around your brand, the story should demonstrate who you are, and why your business came to exist. With the right branding, you’ll achieve brand recognition across the market. In 2022 businesses will be using immersive experiences, to shape their brand storytelling. Activist Brands.
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Women on Business
JANUARY 11, 2011
When we don’t, we begin our internal storytelling, ‘He must be thinking this,” “She must be doing that.” For instance, we send someone an email requesting their participation, reaction, decision, and because we know when we sent it, we have a pre-conceived idea about when we might hear back from them.
Harvard Business Review
MAY 17, 2018
The people analytics team was surprised — as was finance team in that country, which had no reason to benchmark themselves against other countries and had no idea that they were such a bright spot. Feedback loops and other methods of data-driven storytelling are our favorite way that people analytics makes culture transformation happen.
Strategy Driven
NOVEMBER 17, 2010
Despite the media coverage of Boomers and how a tidal wave of retirements could impact business, many senior managers are kicking the can down the road, putting off the job of creating a system and process for capturing knowledge. Manager can avoid this by taking some steps now to prepare for the day when key workers leave.
Harvard Business Review
JANUARY 12, 2011
This hand-off is a time of high risk and often fails because general management, human resources, marketing, communications, and sales teams haven't been informed along the way. But they're not just useful for your development team -- they become your strongest communications tools and great fodder for marketing as well.
Harvard Business Review
JANUARY 10, 2013
Financing risk relates to whether external capital will be available on reasonable terms. The entrepreneur's task is to manage this uncertainty, while recognizing that certain risks cannot be influenced by their actions. Entrepreneurs face a Catch-22. Entrepreneurs face a Catch-22. I'd argue that it does, for two reasons.
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