Harvard Business Review

FEBRUARY 24, 2014

For instance, when discount airlines started entering different markets, incumbent carriers typically panicked. For companies that enjoy large market shares – such as Microsoft – the thought of losing a major customer over price is cataclysmic. An innovative company creates a great product that is widely adopted and highly profitable.

Discount 8

Discount Airlines Price Licensing 8

Harvard Business Review

APRIL 17, 2013

The common thread is that today''s model of capitalism overemphasizes short-term financial data and neglects information that gets at the true sources of sustainable value creation — things like innovation, brand equity, customer loyalty, and key stakeholder relationships. However, the new framework gets us closer to that goal.

Report 8

Report Short-term Press Release Compliance 8

Harvard Business Review

APRIL 16, 2013

Provide them with any of the organization''s communications vehicles — sales collateral, website, a press release, an investor presentation, an ad, or even a tweet — and ask two simple questions based solely on that communication: Who does this organization serve? Communication Marketing Strategy'

Bottom-up 8

Bottom-up Press Release Sample Decentralization 8

Harvard Business Review

SEPTEMBER 9, 2013

Organizations need people who get marketing, including self-marketing, to flourish and prosper. How would that goal take shape in the context of a formal leadership development program? Don''t kid yourself that they and their innovations aren''t a serious threat. Executive search firms and hiring committees beware.).

Development 8

Development Self-aware Press Release Collins 8

Harvard Business Review

JULY 30, 2014

A market challenge that needs to be overcome? Their footprint was better, and they were innovating at a pace I’d never seen.”. He could allow the negative attitudes of others to influence his behavior, or pursue professional goals because of the sense of personal accomplishment they offered. “In

Storytelling 19

Storytelling How To Audience Letter 19

Harvard Business Review

JULY 6, 2015

Many companies today rely on content marketing and native advertising to gain visibility for their brand — after all, 70% of people say they’d rather learn about products through content rather than through traditional advertising. But is either content marketing or native advertising a surefire way to boost brand awareness?

Advertising 8

Advertising ROI Content Marketing 8

N2Growth Blog

SEPTEMBER 24, 2010

I thought perhaps I was misunderstanding what was being said, so I decided to Google the phrase “Culture Trumps Strategy&# and found that Stanford offered an Entrepreneurship Lecture by this title, I found several CEOs using the phrase in speeches, press releases, etc.,

Blog 366

Blog Strategy Brand Bottom-up 366

Harvard Business Review

OCTOBER 27, 2015

and China take the lead in tech innovation. ” The proposal is to create a “Digital Single Market” in the EU. The goal of the Digital Single Market is an ambitious one: to deliver by the end of 2016 the equivalent of US$ 471 billion per year to the regional economy and 3.8 million jobs.

Crisis 8

Crisis McKinsey Policies Globalization 8