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7 Ways to Ensure Your Startup Gets the Media Attention It Deserves

Strategy Driven

Brand recognition is a goal that all entrepreneurs aim to achieve, and there are many ways to go about it. While creative ad campaigns and clever marketing can make a difference, one of the best ways to establish your initial reputation is by being featured in the media.

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Working Backward Is Key To Successful Pilots

The Horizons Tracker

They produce a press release announcing the launch of the new product to its potential customers. This is not to say, of course, that projects will automatically go from successful pilot to market with nothing in between. A good approach to avoid this is the “working backward” method popularized by Amazon.

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Be an Advocate for Yourself :: Women on Business

Women on Business

Develop your web of influence (key stakeholders, decision makers, influencers, connectors) to assist you in reaching your goal. If you have the goal of sitting in the C-Suite, start by communicating this goal to others and find out how you can get a sponsor to take you under his/her wings and move you up the ranks.

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Steam: Hack your Consciousness

CEO Blog

He is a great speaker and overall nice guy (the sort of guy you say "I could spend time with him and enjoy it") This book's stated goal is to help you be creative, productive and get into flow. I am not creative in the artsy way - as in not musical or painting (although I have painted a lot of houses.

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Is a Corporate Board Seat in Your Future? :: Women on Business

Women on Business

The opportunity to be a part of a team that works together toward a common goal. If sitting on a board is one of your goals, it is important to learn how to communicate your value and to network strategically so others know what you can bring to the table. The opportunity to build relationships that will bring you business.

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5 Important Things to Remember as an Entrepreneur :: Women on Business

Women on Business

Take something that has already been done and repackage it in a way that attracts or addresses a need from a different target market! Ask for feedback on your website, services, marketing, ect. Offer support to others with similar goals of business ownership. That is where “creativity” comes into play. Sell what you love.

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Five Mistakes We Make at Networking Events

Women on Business

Finally, don’t go to networking events with the goal of giving out as many business cards as you can. Marketing – It’s Simple! Jody Gabourie, the recently retired Canadian “Marketing Plan Queen”, knew. Be strategic about give-aways. What product or service positions you best?