article thumbnail

SERVANT Leaders are Selfless – Acronym Model

Modern Servant Leader

Arthur DeMoulas: CEO of the 71 store New England grocery chain, Market Basket , Arthur DeMoulas is known for humility and service to employees and their families. Spears, Larry: Power of Servant Leaders (Greenleaf, Spears, 1998); Servant Leadership: A Journey into… (Greenleaf, Spears, 2002); and more. References : 1.

article thumbnail

SERVANT Leaders are Authentic – Acronym Model

Modern Servant Leader

Rand Fishkin: Mr. Fishkin is the co-founder of Moz, the inbound marketing software company and Inbound.org, a community forum for inbound marketers. Spears, Larry: Power of Servant Leaders (Greenleaf, Spears, 1998); Servant Leadership: A Journey into… (Greenleaf, Spears, 2002); and more. References : 1.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Co-Created Leadership

LDRLB

For example, the idea of servant leadership, as described by Ronald Greenleaf and others, to some extent turns this model on its head. Leadership co-creation greenleaf servant leadership witzel' We act because our leaders tell us to act. Leaders lead, and followers follow. That view has of course been challenged.

Greenleaf 167
article thumbnail

The Holy Grail of Content Marketing – and When to Recommend It

Strategy Driven

With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a book.

Content 50
article thumbnail

Empathetic Marketing: A book review by Bob Morris

First Friday Book Synopsis

Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers Mark Ingwer Palgrave Macmillan (2012) How and why emotions and resulting behaviors are the foundation for satisfying complex psychological needs I was curious to know when someone would combine insights from several quite different concepts and write a book such as this (..)

article thumbnail

The Best Leadership Books of 2019

Leading Blog

All day long, the power of bad governs people’s moods, drives marketing campaigns, and dominates news and politics. But once we recognize our negativity bias, the rational brain can overcome the power of bad when it’s harmful and employ that power when it’s beneficial. Blog Post ).

Books 236
article thumbnail

Servant Leadership is True Leadership (and How You Can Do It)

Mark Sanborn

In 1970, Robert Greenleaf published an essay entitled, “The Servant as Leader.” ” At a time when leadership was often an aspiration of those who wanted recognition and power, Greenleaf’s ideas were revolutionary. It is possible, if not likely, that person was a servant leader.