Remove Hammer Remove Management Remove Marketing Remove Technology
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7 Reasons Why You Can’t Do It Yourself

Strategy Driven

Unfortunately, for solo entrepreneurs, technology serves a dual purpose, acting both as a fit-for-purpose tool and an advisor. If you lack the skill set to tackle digital marketing and sales tasks, it’s important to remember that a tool that is easy to use doesn’t make you an expert. I’ve got a tool that does it for me.

Tools 131
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Change management and sales: influencing the buying decision path

Strategy Driven

some sort of change management to ensure that the new and the old work together. Bringing in something new into an existent system – whether it’s a purchase or an implementation – is a change management problem. A Buying Decision Is A Change Management Problem. A Buying Decision Is A Change Management Problem.

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Know Your History, Purpose and Direction

CoachStation

If you have not had the opportunity to view or read any of Simon Sinek’s material regarding marketing and to ‘ Start with Why ‘, I highly recommend you spend a few minutes doing so. Sounds simple, but what Sinek found is that most companies do their marketing backwards. How – This is how the business fulfills that core belief.

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5 Tips for Pitching Investors Remotely in the Time of Coronavirus

Leading Blog

This was because the market for mobile games had become more competitive, making it difficult to acquire users cheaply. Traditionally, entrepreneurs love to talk about their product, but investors need to know about more than just the product - the market, the team, competitors, business model, etc. I call it the killer slide.

Tips 320
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Recruiting Strategies for a Tight Talent Market

Harvard Business Review

Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. According to the Society for Human Resource Management (SHRM), late 2015 was the most difficult hiring period in four years. ” message and think, Hey, maybe it’s time for a change.

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Today's Innovation Can Rise from Yesterday's Failure

Harvard Business Review

Sebell, managing partners at Creative Realities, Inc., a Boston-based innovation management collaborative. Strategies change, leaders change, markets change and technology changes at a frightening pace. This blog was co-authored with Jay F. Terwilliger and Mark H. Yet the world does not stay still.

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A Survey of 3,000 Executives Reveals How Businesses Succeed with AI

Harvard Business Review

While it’s clear that CEOs need to consider AI’s business implications, the technology’s nascence in business settings makes it less clear how to profitably employ it. While investment in AI is heating up, corporate adoption of AI technologies is still lagging. Furthermore, early AI adopters are 3.5

Survey 12