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Lean startup, lean company

Lead on Purpose

This definition comes from Eric Ries, author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Validated learning: “Startups exist to learn how to build a sustainable business.”. Ries gives a detailed personal example of this concept from his work at IMVU.

Ries 216
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0807 | How Successful Organizations Respond to Customers with Josh Seidan

LDRLB

Eric Ries called their most recent book, Sense & Respond , “A crucial framework for the modern world of business.” In This episode, You’ll Learn: The value of high level involvement with the market. How to scale ideas. Josh is the co-author of two books, both in collaboration with his writing partner, Jeff Gothelf.

Ries 104
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Wiki Brands - CEO Blog - Time Leadership

CEO Blog

Mostly it was inspiring because I like marketing and social media and this book is at the intersection of those fields. Al Ries is one of my brand heros. Marketing cannot fix a bad product. Ive authored a Time Leadership Audio CD, book and eBook ; "How to use the Secrets of Leadership for Time Management".email

Brand 189
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7 Steps to Getting Your Startup Story Right

Rajesh Setty

Some entrepreneurs quip back citing examples from Alexander Graham Bell to Steve Jobs who could not or did not do market research respectively but went ahead with amazing innovations. Related Reading: How to weave a story around your startup? At the outset, if you have gained clarity, there should not be a need to simplify further.

Ries 70
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Marketing Needs a New Metaphor

Harvard Business Review

Staring at this mash up of Mardi Gras and the bar scene from the first Star Wars movie, I realized my traditional marketing background had left me feeling unarmed behind enemy lines. The four P's of marketing felt like collateral damage, but maybe war was the wrong lens through which to view this new world. Why did it feel this way?

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Why Your Social Media Metrics Are a Waste of Time

Harvard Business Review

They're what Eric Ries, author of The Lean Startup , calls "vanity metrics.". That's what Ries calls an "engine of growth.". To measure the value of your social-media activities, you have to look at the results the company is getting overall and track how social media was involved in moving the needle. HBR Insight Center.

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Digital Pioneers on Paper

Harvard Business Review

No one understands this as well as the tech entrepreneurship "gurus" who also advise others on how to succeed in the Internet age. Yet several of them — Seth Godin, Eric Ries, and Gary Vaynerchuk — have recently published traditional, paper books. The key: Godin, Ries, and Vaynerchuk are all practicing what they preach.

Ries 9