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8 Helpful Tips For Doing Sponsored Content Opportunities

Joseph Lalonde

Creating sponsored content is an excellent way to raise brand awareness and establish thought leadership. The most engaging sponsored content is often created in partnership with an influencer or core audience. While featuring products prominently is fine, consumers want to see how influencers live and interact with their environment.

Content 156
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Video Book Club: The Discipline of Market Leaders

Next Level Blog

» June 22, 2010 Video Book Club: The Discipline of Market Leaders One of the things that makes a strategy book really useful is when it introduces a model that you can use to organize your thinking for years to come. It’s The Discipline of Market Leaders. Main | Who’s The Boss? This week’s VBC feature did that for me. Click Here.

Video 129
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Leadership Lagniappe

Kevin Eikenberry

Consulting Speaking Training Products KevinEikenberry.com About Blog Home Blogs I Like Leadership Learning Subscribe Leadership Lagniappe by Kevin Eikenberry on August 24, 2010 in Decision Making , Leadership Lagniappe (pronounced LAN-yap ). What is on your leadership lagniappe list? read the full Wikipedia entry ).

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The Leadership Walk

Kevin Eikenberry

Consulting Speaking Training Products KevinEikenberry.com About Blog Home Blogs I Like Leadership Learning Subscribe The Leadership Walk by Kevin Eikenberry on September 6, 2010 in Leadership , Learning We are all on a walk. Each of these is part of your leadership walk. It is the journey we take each day as a leader.

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Best of Leadership Blogs 2010 – Coming to a Close

Kevin Eikenberry

Consulting Speaking Training Products KevinEikenberry.com About Blog Home Blogs I Like Leadership Learning Subscribe Best of Leadership Blogs 2010 – Coming to a Close by Kevin Eikenberry on December 15, 2010 in Leadership , Leadership Blogs , Learning The polls have now been closed for our “Best of Leadership Blogs 2010″ contest.

Blog 175
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Content Marketing that Converts

Strategy Driven

The way you're doing it now: neither attracts nor retains a specific audience, ignores ways to enter and influence buyers early in their pre-sales decisions, doesn't drive customer action unless they are at the specific point of readiness, merely annoys. Content marketing can help prospective buyers dispense suitable information 1.

Content 50
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New Year. New Leader.

Lead Change Blog

Perhaps it is some combination of them, some attainable format for effective leadership that requires work, certainly, but that also works. She is a professor and researcher at Harvard Business School who studies how nonverbal behavior and snap judgments influence people. He is the top ranked leadership blogger by Huffington Post.

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