Women on Business

DECEMBER 24, 2010

In the years leading up to 2010, estate planners believed that an estate tax-free 2010 would never happen, but Congress never got its act together long enough to change the law. This is a change from the 2010 law which based taxation of inherited assets on their original cost basis, instead of their current fair market value.

Press Release 202

Press Release Discount PR Magazine 202

Strategy Driven

APRIL 17, 2013

You probably didn’t answer, “How to implement effective marketing.” ” Marketing can sometimes slip through the cracks given the constant and pressing demands of sales, client service, and internal operations. Why is marketing important for your business? Writing is a key element of marketing.

Marketing 50

Marketing Press Release Consultative Brand 50

Women on Business

JANUARY 26, 2011

– Martha Beck Not long ago, my career had been dedicated to sales, mentoring, coaching and leading an exceptional sales force. However, they will rock even louder on my terms as an entrepreneur and professional coach. I longed to spend my days being left alone by the “powers that be&#.

Press Release 100

Press Release PR Exit Strategy Discount 100

Women on Business

JANUARY 11, 2011

For example, we might call a long-term customer on the day his annual report is due, and take it personally when he doesn’t have the bandwidth to give us feedback on our new product offering, or we might take rejection personally when a new sales call tells us it’s not a good time, not knowing that he’s late for his anniversary dinner.

Press Release 124

Press Release Discount PR Magazine 124

Women on Business

JANUARY 24, 2011

For long-term relationship-building, be sure that your values and those of your clients mesh. Pitches MUST be short, which is more time-consuming than presenting long ones. Evaluate organizations online: their mission, major products/markets, history, and biographies of key participants. Don’t be timid.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

OCTOBER 12, 2011

In terms of speed of adoption, only Apple's iPad has rivaled the Kinect. Aside from some tough comments on my blog, the long-term repercussions were low. Remember, a wide gulf separates a corporate press release or a carefully scripted demo and in-the-field reality. Life is tougher for the strategist. The opiner.

Press Release 13

Press Release Strategy Long-term Video 13

Harvard Business Review

APRIL 11, 2017

Freedom to explore long-term ideas and emerging technologies is important. Yes, too much involvement can lead to a fixation on incremental improvements that can be shepherded to market quickly, to impact the next quarter’s results. But it also ensures that the innovation group isn’t drifting off into deep space.

Project 11

Project Innovation Press Release Survey 11

Harvard Business Review

JANUARY 25, 2012

The new ideology would not see markets as an end in themselves; instead, it would value global trade and investment to the extent that they contributed to a flourishing middle class, not just to greater aggregate national wealth. This battle about corporate purpose parallels the bigger societal battle that Fukuyama is writing about.

Consultative 14

Consultative Porter Management Press Release 14

Harvard Business Review

JANUARY 17, 2011

Each one apparently accompanied by a breathless press release describing how it represents genuine innovation, not to mention fabulous design. For how long? But really. 20,000 products? Each one the result of hours, days, weeks, months of meetings and discussions and agonized decision making. Elevate the numerator.

Press Release 15

Press Release Short-term Globalization Long-term 15

Harvard Business Review

JUNE 9, 2016

Examining these incidents in detail, five main findings stood out: The impact of misbehavior on corporate reputation is significant and long-lasting. Among the companies in our sample, share prices declined by a market-adjusted 3.1% (1.1% In 84% of cases, the company issued a press release or formal statement on the matter.

CEO 8

CEO Sample Reputation Press Release 8

Harvard Business Review

APRIL 17, 2013

The common thread is that today''s model of capitalism overemphasizes short-term financial data and neglects information that gets at the true sources of sustainable value creation — things like innovation, brand equity, customer loyalty, and key stakeholder relationships. Corporate social responsibility Sustainability'

Report 8

Report Short-term Press Release Compliance 8

Harvard Business Review

MAY 4, 2016

Let’s look at how to do this by analyzing the resume and LinkedIn profile of a startup marketing executive. Here’s one of his bullet points: “Multi-year brand awareness-building and marketing campaigns contributed to 23X customer acquisition and >90% YOY customer retention.” ” Résumé Story.

Brand 8

Brand Press Release Marketing B2B 8

Harvard Business Review

APRIL 16, 2013

Provide them with any of the organization''s communications vehicles — sales collateral, website, a press release, an investor presentation, an ad, or even a tweet — and ask two simple questions based solely on that communication: Who does this organization serve? Communication Marketing Strategy'

Bottom-up 8

Bottom-up Press Release Sample Decentralization 8

Ask Atma

MAY 5, 2012

What about doing market research?” process, some market research can still be done during the idea development stage. It is now possible to shift a large part of the market research into the product development phase. First, you would do market research to gain some insight into a potential market or an underserved market.

Business Model 93

Business Model Ries Agility Entrepreneur 93

Strategy Driven

FEBRUARY 3, 2012

Business development has occurred primarily by accident or through market demand. Gaining confidence is crucial… as business relationships with professionals are established to be long-term in duration. Some people in your organization will devote much time to promotions, public relations, marketing and advertising.

Positioning 50

Positioning Company Strategic Planning Guidelines 50

Miles Anthony Smith

JUNE 30, 2018

How to Promote Your Blog in 21 Bullet Proof Ways​ with Bona Fide Content Distribution Creating content is only half the battle in content marketing. This can result in a bit of a marketing snowball. This is why evergreen content is so important, as it doesn't require constant upkeep, and it provides long-term value.

Content 82

Content Blog Audience How To 82

N2Growth Blog

SEPTEMBER 24, 2010

I thought perhaps I was misunderstanding what was being said, so I decided to Google the phrase “Culture Trumps Strategy&# and found that Stanford offered an Entrepreneurship Lecture by this title, I found several CEOs using the phrase in speeches, press releases, etc., However, Cultural marketing simply makes sense.

Blog 366

Blog Strategy Brand Bottom-up 366

Miles Anthony Smith

MARCH 3, 2018

Evergreen Content Case Study: Why Long Form Content Performs Infinitely Better on Google’s Search Engine You’re probably wondering to yourself, “I don’t believe SEO works anymore.” Or maybe you don’t buy into content marketing and its efficacy due to the overwhelming amount of content out there.

Content 56

Content Video Short-term Case Study 56