In the CEO Afterlife

JUNE 6, 2011

by John • June 6, 2011 • Leadership , Marketing , Strategy • 2 Comments. Last week, legendary brand positioning expert Al Ries weighed in on Starbucks reported desire to move away from its powerful ‘specialist’ strategy. Al thinks the stock market is pressuring the company for more top-line growth.

Ries 122

Ries Brand Hammer Marketing Strategy 122

Harvard Business Review

OCTOBER 1, 2012

So how do you empower your corporate innovators to bring their ideas to market? How do you leverage your unique position to create meaningful returns and capture potential growth? If they'd been able to pay the same amount for different packaging on the open market, what would the outcome have been? Create autonomy.

Innovation 15

Innovation Company ROI Disruptive Innovation 15

Harvard Business Review

MAY 9, 2016

We can still see the “brand as object” model in the American Marketing Association’s definition : “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Marketers have an opportunity to redefine brand roles in every industry.

Brand 8

Brand Airlines Health Care Trout 8

Harvard Business Review

AUGUST 7, 2012

The Lean Start-Up movement, as exemplified in Eric Ries' book The Lean Start-Up , has appropriately focused a great deal of attention on the hard decisions and techniques required to create a company from nothing. If you find yourself in that privileged position, don't be cautious. Scaling Akamai — Part 1: A Little Fat.

P&L 13

P&L Lewin EBITDA Ries 13

Ask Atma

MAY 5, 2012

for business models draws on the work of several very bright entrepreneurs and thinkers, including: Alex Osterwalder, Steve Blank, Eric Ries, and Ash Maurya. What about doing market research?” process, some market research can still be done during the idea development stage. In this article, my description of management 3.0

Business Model 93

Business Model Ries Agility Entrepreneur 93

Harvard Business Review

OCTOBER 17, 2012

He lays out the theory that has changed the way we think about innovation: disrupters enter the market with low-end or new market innovations and eventually upend an industry. Formative for me on this front was William Ury's The Power of a Positive No. Steve Jobs said, "innovation requires a thousand no's." So does leadership.

Books 13

Books Christensen Ries Disruptive Innovation 13

Harvard Business Review

MAY 30, 2013

In 2010, one of us was sitting in a room at the Harvard Business School with Eric Ries and a number of budding entrepreneurs. The language has been widely adopted, and that includes some folks who haven''t yet had the chance to read Ries'' work or digest the ideas behind it. One of these young entrepreneurs in particular stood out.

Company 9

Company Ries Maturity Innovation 9

Harvard Business Review

NOVEMBER 7, 2018

This so-called “token network effect” creates a positive feedback loop, making it more valuable to be transacting using a given protocol when many others are also transacting through it. Today, Ethereum’s market capitalization is $24 billion. When you’re raising money, there is no free lunch.

Cost 8

Cost Decentralization Finance Entrepreneur 8

Harvard Business Review

APRIL 27, 2015

Likewise, no matter how slick your company’s online idea market, it won’t yield many high-value ideas if your associates haven’t been taught to think like innovators. differ­ent risk cate­go­ries (incremental improvements versus speculative ventures); and differ­ent time horizons.

Innovation 8

Innovation Company Engineering Supply Chain 8