7 Steps to Boost Your Content Marketing Productivity
Women on Business
MAY 3, 2017
Marketing Productivity business productivity content marketing small business marketingWe've Moved! Update your Reader Now.
Women on Business
MAY 3, 2017
Marketing Productivity business productivity content marketing small business marketingWe've Moved! Update your Reader Now.
Strategy Driven
JULY 18, 2016
In the B2B market space all sales leaders face similar issues and these centre on sales productivity. STRONGMAN© is a process which significantly reduces time wastage and improves sales productivity. You just finished reading Addressing Sales Productivity !
Strategy Driven
SEPTEMBER 8, 2016
Sure Internet marketing is worthwhile but as with any type of marketing it is only worthwhile if it is done well. So perhaps a more appropriate answer to this question would be that Internet marketing is worthwhile when it works. The post When is Internet Marketing Worthwhile?
Lead on Purpose
APRIL 11, 2016
Guest post by Sophorn Chhay Mobile marketing isn’t only for the customer, it’s a viable avenue for product managers, advertisers and even sales floor assistants. If your brand needs to jump-start its product resourcing department, it’d better invest in mobile. … Continue reading → Product Management e-commerce mobile smartphones SMS
Strategy Driven
MARCH 28, 2016
Here’s a quick one-question quiz: What is the most important requirement for a successful product launch? A great product. A market that wants a great product (Product-Market Fit). A well formulated Go-To-Market Strategy.
Strategy Driven
AUGUST 25, 2016
Marketing and sales are one of the most important components of a business’s survival in the market. While both are dependent on each other many people confuse marketing with sales and vice-versa which is a big mistake. and setting up a competitive price for the product.
Strategy Driven
NOVEMBER 17, 2014
Many believe that a brand is a function of marketing. Marketers and marketing departments love ‘branding campaigns’ or ‘brand-building programs,’ because they are sexier and more exciting than their less attractive cousin, the product campaign.
Let's Grow Leaders
JUNE 17, 2016
Now on to our topic for June: What tools do you use to stay productive? Wally Bock of Three Star Leadership has been tracking his productivity for around fifty years now. Productivity is never an accident. He’s always more productive afterwards.
C-Level Strategies
NOVEMBER 3, 2015
Business and marketing leaders need only hear the words, “Your customers will pay more for this,” for their interest to be piqued and attention to be grabbed. Consider that last sentence carefully, particularly if you are a marketing leader.
Strategy Driven
FEBRUARY 26, 2016
It can feel pretty defeating when you’ve put your oh-so-valuable time and energy into planning and executing a marketing plan, only to barely see a difference in your bottom line. So, let’s put our past marketing grievances aside for a moment and determine what went wrong.
Strategy Driven
AUGUST 16, 2017
The contact, however, is done with the consumers when you’re trying to convince them that your products and services would make their life more enjoyable and or easy. The battle that is fought in the trenches is the marketing campaign.
Great Leadership By Dan
AUGUST 24, 2015
Read Dan Olson’s guest post over at About.com to learn the six steps of the Lean Start-up Process, a way to improve the development and commercialization of new products using Lean principles. Dan Olsen Lean marketing product development start-up
Joseph Lalonde
MAY 24, 2014
Productivity does not mean doing a million things at once. Productivity means that any given job gets done in a reasonable amount of time because you are focused and organized. In fact, a few simple and daily changes can help you grow in productivity while decreasing your stress.
Lead on Purpose
NOVEMBER 17, 2012
As product managers you have a significant responsibility for the success of your company. Start by focusing on three simple, yet powerful, keys to success: Know your market: Get a clear understanding of the market where your products compete, and work diligently to stay out in front of new trends and technologies. Work with the sales team; understand how they sell your products. Know the weaknesses of the products (and take action to correct them).
Great Leadership By Dan
JULY 31, 2014
Again, I missed the memo but the reason I bring this up is that we may be approaching a real tightness in the labor markets and finding ways to retain our employees will be critical to our future success. The wisdom of life consists in the elimination of nonessentials.” - Lin Yutang Companies must continue to find ways to improve their productivity and during the last several years there have been significant investments in software and systems to assist in that.
Strategy Driven
JANUARY 17, 2017
If we look at the most common elements that come into play when things aren’t going amazingly for any given business, it quite often has to do with poor Internet marketing. Many business owners are becoming cognizant of just how important Internet marketing is. Marketing & Sales
Strategy Driven
JUNE 15, 2015
Everyone has experienced the sensation of being overwhelmed by seemingly useless emails filled with coupons, special offers, information about new product launches and other messages you do not have time to read. You just finished reading Improve Marketing Emails to Boost Sales !
Strategy Driven
FEBRUARY 4, 2017
There is no doubt in any business owner’s mind that marketing is a central part of the foundation of any company. Proper marketing does much more than just promote a product. For a start, take a look at these options for improving your marketing immediately.
Strategy Driven
FEBRUARY 14, 2017
Your business thrives on how effective its marketing strategy is. Marketing is a concept that can almost consume a business that hasn’t got its strategy in order. Most businesses place a vast proportion of their budget towards marketing and its various sub-categories.
Lead on Purpose
FEBRUARY 11, 2012
If you are growing your company, or are thinking about starting a company — in any industry — you need to understand your market; you need product management. If you desire to improve your company’s success, you need product management. Whether your product is a product, services, solution or other type of offering, you need product management. To succeed in an increasingly competitive global economy, you need to understand your market.
Great Leadership By Dan
JANUARY 28, 2015
In order to bring quality products to market that delight your customers and meet their needs, a company must have leaders that run the product teams effectively. Read Brian Lawley’s guest post over at About.com Management and Leadership for 5 Ways a Product team leader or Product Manager can be more effective in accomplishing this and leading the team and the product to success. Brian Lawley product development product managers project management
Strategy Driven
MARCH 8, 2016
Product. The post Marketing and Sales Best Practice 1 – Social Media Publication Timing appeared first on StrategyDriven. Marketing & Sales Premium karen juliano marketing and sales social media strategydriven
Lead on Purpose
JANUARY 23, 2017
In many ways, creating new technology based products and services has become much easier in recent years. With mobile apps, software as a service (SaaS) and other new tools, the cost of turning ideas into real products has significantly decreased. … Continue reading → Product Management growth Jobs Theory JTBD markets products sales
Strategy Driven
AUGUST 22, 2017
Content marketing has never been so important. But, there are so many times when content marketing plans fail because of simple mistakes. Here’s why your content marketing could be failing you. Content Marketing is a Temporary Fix.
In the CEO Afterlife
DECEMBER 29, 2013
Great marketing begins with great strategy. There’s more: a marketer’s product or service better deliver on the promise. If it doesn’t, great marketing cannot exist. For the sake of brevity, I’ll list just five similarities between HR and brand marketing.
Strategy Driven
APRIL 6, 2017
What’s more, there are now hundreds - if not thousands - of online marketing strategies, each with acronyms that require Googling: SEO, PPC, CTA, AIDA, CTR, CLV, CRM, MoM and a thousand others. You just finished reading Forget Digital Marketing & Go Old School !
Leading Blog
OCTOBER 30, 2015
This si a post by Ken Goldstein, author of Endless Encores : Repeating Success Through People, Products, and Profits. I've written the words People, Products, Profits (In That Order!) Like the words Think Different, People-Products-Profits is part management philosophy, part rallying cry, and in an aspirational context, part religion. Leading through People, Products, and Profits means committing to the idea that talent is a priori to all success.
Strategy Driven
APRIL 26, 2017
You’ve had an excellent idea for a small business and you want to get it off the ground before anyone else can take it off the market. In fact, most internet marketing companies, such as Excelsior Internet Marketing , would recommend that perfecting your SEO should be your first step.
Strategy Driven
SEPTEMBER 1, 2016
Sales, marketing, and social marketing attempt to place solutions and create relationships by supplying great content, discovering likely prospects, and creating trust. Unfortunately sellers end up closing a small fraction – less than 5% - of those they reach, and marketers and social end up closing even less. Our products are terrific. Marketers believe that content is king, that offering the right content at the right time enables a buying decision.
Strategy Driven
JUNE 1, 2017
We all buy products on a day-to-day basis. It’s likely you’ve seen things on shelves or seen a lack of things on shelves and wondered what it would be like to make your own product. It’s popular because anyone can create a product, all you need is an idea to kick things into motion.
Lead on Purpose
JANUARY 11, 2014
How have analytics affected your product planning? Here’s an insightful infographic from Nalpeiron that brings an interesting perspective to the value of analytics for Product Management: Product Management / Marketing analytics product
Krishna De
FEBRUARY 2, 2014
The sixth epsode of The Visual Content Marketing Show will take place on Monday 3 February 2014 at 3 pm /10 am EST and my guest is The Hangout Helper, Ronnie Bincer. SHOW NOTES FOR THE VISUAL CONTENT MARKETING SHOW EPISODE 6 - HOW TO TAKE YOUR GOOGLE HANGOUTS TO THE NEXT LEVEL.
Michael Lee Stallard
OCTOBER 7, 2015
These relationships made her more productive and increased her feelings of satisfaction and fulfillment. Below we summarize four practices Kate Otto recommends that can help Millennials boost productivity and fulfillment at work. Kate Otto Speaking.
C-Level Strategies
APRIL 21, 2011
I’m honored and thrilled to announce that I will be a part of the dynamic consultant lineup that the Content Marketing Institute (CMI) has put together for its just-launched Consulting business (CMIC). We want to help marketers establish great content marketing strategies.
Lead Change Blog
MAY 11, 2017
When you are marketing a start-up, there are two fundamental truths. The first is that having only a great product will not be enough to guarantee that you will be successful. When you don’t know what is working, how can you decide where to spend your money on digital marketing ?
Krishna De
MARCH 22, 2013
This is sometimes a challenge for those of us who are offering services rather than beautiful products. I have countless apps on my iPhone to use for visual content marketing and of course for fun, and had invested in Diptic some time ago but was no longer using it.
Strategy Driven
JULY 2, 2017
Good marketing can be the difference between a company that is just surviving and one that is flourishing. So, it may sound a little basic to include color into your marketing materials, but it really isn’t. Marketing is a specialist subject.
Krishna De
JANUARY 7, 2014
If you are wondering how to use Google Hangouts as an integrated element of your visual content marketing and online communications you may be interested to watch my new online show of assistance with lots of practical tips for you to use in your business.
Lead on Purpose
JANUARY 24, 2011
The position of Product Manager is the single most important individual contributor role at any technology (product-focused) company. The reason I make such a bold statement is this: If the product manager succeeds, the product succeeds. If the product team succeeds, the product line(s) will make money and the company will succeed. The key to success is product leadership. Without leadership, products churn, wring out money and waste a lot time.
Krishna De
JANUARY 17, 2013
You can find recommended content marketing, digital publishing and social media training programmes here. Don’t forget that I also host FREE webinars on content marketing and social media trends and tactics – you can find details of future marketing webinars here.
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