7 Steps to Boost Your Content Marketing Productivity

Women on Business

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Addressing Sales Productivity

Strategy Driven

In the B2B market space all sales leaders face similar issues and these centre on sales productivity. STRONGMAN© is a process which significantly reduces time wastage and improves sales productivity. You just finished reading Addressing Sales Productivity !

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When is Internet Marketing Worthwhile?

Strategy Driven

Sure Internet marketing is worthwhile but as with any type of marketing it is only worthwhile if it is done well. So perhaps a more appropriate answer to this question would be that Internet marketing is worthwhile when it works. The post When is Internet Marketing Worthwhile?

5 reasons product managers need to embrace mobile marketing

Lead on Purpose

Guest post by Sophorn Chhay Mobile marketing isn’t only for the customer, it’s a viable avenue for product managers, advertisers and even sales floor assistants. If your brand needs to jump-start its product resourcing department, it’d better invest in mobile. … Continue reading → Product Management e-commerce mobile smartphones SMS

How to Launch a Product Like a Rock Star

Strategy Driven

Here’s a quick one-question quiz: What is the most important requirement for a successful product launch? A great product. A market that wants a great product (Product-Market Fit). A well formulated Go-To-Market Strategy.

The Difference Between Marketing and Sales

Strategy Driven

Marketing and sales are one of the most important components of a business’s survival in the market. While both are dependent on each other many people confuse marketing with sales and vice-versa which is a big mistake. and setting up a competitive price for the product.

Branding vs. Marketing

Strategy Driven

Many believe that a brand is a function of marketing. Marketers and marketing departments love ‘branding campaigns’ or ‘brand-building programs,’ because they are sexier and more exciting than their less attractive cousin, the product campaign.

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Frontline Festival: Leaders share about favorite apps, technology, and productivity hacks

Let's Grow Leaders

Now on to our topic for June: What tools do you use to stay productive? Wally Bock of Three Star Leadership has been tracking his productivity for around fifty years now. Productivity is never an accident. He’s always more productive afterwards.

Why ‘X’ by @BrianSolis is a Must-Read for Business and Marketing Leaders

C-Level Strategies

Business and marketing leaders need only hear the words, “Your customers will pay more for this,” for their interest to be piqued and attention to be grabbed. Consider that last sentence carefully, particularly if you are a marketing leader.

Three Reasons Why Your Marketing Strategy Is Failing

Strategy Driven

It can feel pretty defeating when you’ve put your oh-so-valuable time and energy into planning and executing a marketing plan, only to barely see a difference in your bottom line. So, let’s put our past marketing grievances aside for a moment and determine what went wrong.

Brand Marketing Campaigns That Expose You To New Markets

Strategy Driven

The contact, however, is done with the consumers when you’re trying to convince them that your products and services would make their life more enjoyable and or easy. The battle that is fought in the trenches is the marketing campaign.

How to Apply Lean Startup Ideas to Achieve Product-Market Fit

Great Leadership By Dan

Read Dan Olson’s guest post over at About.com to learn the six steps of the Lean Start-up Process, a way to improve the development and commercialization of new products using Lean principles. Dan Olsen Lean marketing product development start-up

Start Here: Four Ways to Increase Your Productivity

Joseph Lalonde

Productivity does not mean doing a million things at once. Productivity means that any given job gets done in a reasonable amount of time because you are focused and organized. In fact, a few simple and daily changes can help you grow in productivity while decreasing your stress.

Three Keys to Product Management Success

Lead on Purpose

As product managers you have a significant responsibility for the success of your company. Start by focusing on three simple, yet powerful, keys to success: Know your market: Get a clear understanding of the market where your products compete, and work diligently to stay out in front of new trends and technologies. Work with the sales team; understand how they sell your products. Know the weaknesses of the products (and take action to correct them).

To Enhance Productivity, Stop Doing Something!

Great Leadership By Dan

Again, I missed the memo but the reason I bring this up is that we may be approaching a real tightness in the labor markets and finding ways to retain our employees will be critical to our future success. The wisdom of life consists in the elimination of nonessentials.” - Lin Yutang Companies must continue to find ways to improve their productivity and during the last several years there have been significant investments in software and systems to assist in that.

Internet Marketing Failing? Let’s Take a Look at What You’re Doing Wrong

Strategy Driven

If we look at the most common elements that come into play when things aren’t going amazingly for any given business, it quite often has to do with poor Internet marketing. Many business owners are becoming cognizant of just how important Internet marketing is. Marketing & Sales

Improve Marketing Emails to Boost Sales

Strategy Driven

Everyone has experienced the sensation of being overwhelmed by seemingly useless emails filled with coupons, special offers, information about new product launches and other messages you do not have time to read. You just finished reading Improve Marketing Emails to Boost Sales !

Struggling With Marketing? Here’s How To Improve It Immediately

Strategy Driven

There is no doubt in any business owner’s mind that marketing is a central part of the foundation of any company. Proper marketing does much more than just promote a product. For a start, take a look at these options for improving your marketing immediately.

The Marketing Strategy: What You REALLY Need To Know

Strategy Driven

Your business thrives on how effective its marketing strategy is. Marketing is a concept that can almost consume a business that hasn’t got its strategy in order. Most businesses place a vast proportion of their budget towards marketing and its various sub-categories.

Know your market

Lead on Purpose

If you are growing your company, or are thinking about starting a company — in any industry — you need to understand your market; you need product management. If you desire to improve your company’s success, you need product management. Whether your product is a product, services, solution or other type of offering, you need product management. To succeed in an increasingly competitive global economy, you need to understand your market.

Five Ways to Lead Product Teams More Effectively

Great Leadership By Dan

In order to bring quality products to market that delight your customers and meet their needs, a company must have leaders that run the product teams effectively. Read Brian Lawley’s guest post over at About.com Management and Leadership for 5 Ways a Product team leader or Product Manager can be more effective in accomplishing this and leading the team and the product to success. Brian Lawley product development product managers project management

Marketing and Sales Best Practice 1 – Social Media Publication Timing

Strategy Driven

Product. The post Marketing and Sales Best Practice 1 – Social Media Publication Timing appeared first on StrategyDriven. Marketing & Sales Premium karen juliano marketing and sales social media strategydriven

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How you know you have a winning product

Lead on Purpose

In many ways, creating new technology based products and services has become much easier in recent years. With mobile apps, software as a service (SaaS) and other new tools, the cost of turning ideas into real products has significantly decreased. … Continue reading → Product Management growth Jobs Theory JTBD markets products sales

4 Reasons Your Content Marketing Plan Will Fail You

Strategy Driven

Content marketing has never been so important. But, there are so many times when content marketing plans fail because of simple mistakes. Here’s why your content marketing could be failing you. Content Marketing is a Temporary Fix.

Why HR Needs to Be a Marketer

In the CEO Afterlife

Great marketing begins with great strategy. There’s more: a marketer’s product or service better deliver on the promise. If it doesn’t, great marketing cannot exist. For the sake of brevity, I’ll list just five similarities between HR and brand marketing.

Forget Digital Marketing & Go Old School

Strategy Driven

What’s more, there are now hundreds - if not thousands - of online marketing strategies, each with acronyms that require Googling: SEO, PPC, CTA, AIDA, CTR, CLV, CRM, MoM and a thousand others. You just finished reading Forget Digital Marketing & Go Old School !

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Leading Teams Toward Success Using People, Products, and Profits

Leading Blog

This si a post by Ken Goldstein, author of Endless Encores : Repeating Success Through People, Products, and Profits. I've written the words People, Products, Profits (In That Order!) Like the words Think Different, People-Products-Profits is part management philosophy, part rallying cry, and in an aspirational context, part religion. Leading through People, Products, and Profits means committing to the idea that talent is a priori to all success.

Essential Online Marketing Tips All Business Owners Must Know

Strategy Driven

You’ve had an excellent idea for a small business and you want to get it off the ground before anyone else can take it off the market. In fact, most internet marketing companies, such as Excelsior Internet Marketing , would recommend that perfecting your SEO should be your first step.

Sales, Marketing and Social Can Be More Successful: hint – it’s not about your content

Strategy Driven

Sales, marketing, and social marketing attempt to place solutions and create relationships by supplying great content, discovering likely prospects, and creating trust. Unfortunately sellers end up closing a small fraction – less than 5% - of those they reach, and marketers and social end up closing even less. Our products are terrific. Marketers believe that content is king, that offering the right content at the right time enables a buying decision.

Making Your Way Through The Product Development Minefield

Strategy Driven

We all buy products on a day-to-day basis. It’s likely you’ve seen things on shelves or seen a lack of things on shelves and wondered what it would be like to make your own product. It’s popular because anyone can create a product, all you need is an idea to kick things into motion.

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Software analytics and Product Management

Lead on Purpose

How have analytics affected your product planning? Here’s an insightful infographic from Nalpeiron that brings an interesting perspective to the value of analytics for Product Management: Product Management / Marketing analytics product

Visual Content Marketing Show Episode 6 – How to take the production of your Google Hangouts to the next level

Krishna De

The sixth epsode of The Visual Content Marketing Show will take place on Monday 3 February 2014 at 3 pm /10 am EST and my guest is The Hangout Helper, Ronnie Bincer. SHOW NOTES FOR THE VISUAL CONTENT MARKETING SHOW EPISODE 6 - HOW TO TAKE YOUR GOOGLE HANGOUTS TO THE NEXT LEVEL.

4 Ways Millennials Can Boost Productivity and Fulfillment at Work

Michael Lee Stallard

These relationships made her more productive and increased her feelings of satisfaction and fulfillment. Below we summarize four practices Kate Otto recommends that can help Millennials boost productivity and fulfillment at work. Kate Otto Speaking.

Facing Content Marketing Challenges? Let the Super Friends Save You

C-Level Strategies

I’m honored and thrilled to announce that I will be a part of the dynamic consultant lineup that the Content Marketing Institute (CMI) has put together for its just-launched Consulting business (CMIC). We want to help marketers establish great content marketing strategies.

Digital Marketing Strategy Basics for Start-ups

Lead Change Blog

When you are marketing a start-up, there are two fundamental truths. The first is that having only a great product will not be enough to guarantee that you will be successful. When you don’t know what is working, how can you decide where to spend your money on digital marketing ?

Pinterest Visual Marketing Tip – Using Diptic To Create Instructographics

Krishna De

This is sometimes a challenge for those of us who are offering services rather than beautiful products. I have countless apps on my iPhone to use for visual content marketing and of course for fun, and had invested in Diptic some time ago but was no longer using it.

Powerful Marketing Gems To Help You Build Your Brand

Strategy Driven

Good marketing can be the difference between a company that is just surviving and one that is flourishing. So, it may sound a little basic to include color into your marketing materials, but it really isn’t. Marketing is a specialist subject.

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Visual Content Marketing Show Episode 1 – How to use Google Hangouts to market your small business

Krishna De

If you are wondering how to use Google Hangouts as an integrated element of your visual content marketing and online communications you may be interested to watch my new online show of assistance with lots of practical tips for you to use in your business.

Product leadership

Lead on Purpose

The position of Product Manager is the single most important individual contributor role at any technology (product-focused) company. The reason I make such a bold statement is this: If the product manager succeeds, the product succeeds. If the product team succeeds, the product line(s) will make money and the company will succeed. The key to success is product leadership. Without leadership, products churn, wring out money and waste a lot time.

Recommended Marketing And Social Media Conferences For Marketing Professionals 2013

Krishna De

You can find recommended content marketing, digital publishing and social media training programmes here. Don’t forget that I also host FREE webinars on content marketing and social media trends and tactics – you can find details of future marketing webinars here.