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Competitive Advantage from the Bottom of the Pyramid

LDRLB

The BoP markets are a hotbed for innovation and companies that are able to mold their business models to fit within this paradigm can truly alter traditional business models. Common marketing theories from the 4Ps to the 5Cs have failed when trying to engage the BoP. Many companies have derived BoP strategies from C.K.

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E-Coaching Roles

Marshall Goldsmith

The art of developing leaders will evolve with the technology that connects people through both wired and wireless networks. Even when the coach is local, travel time can exceed the actual time spent coaching. For example, some leaders may need to change behavior; others may need functional training in marketing or finance.

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How to Compete Like the World’s Most Innovative Leaders

Skip Prichard

Tesla’s genius and education led him to develop the foundations for electric induction motors, wireless telegraphy, radios, neon lamps, and remote control. Bezos’ approach works especially well when the innovation requires overcoming a lot of market/demand uncertainty (will people buy it?) This practice is a choice and a habit.

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T-Mobile Hasn’t Incited a Price War…Yet

Harvard Business Review

T-Mobile is basking in the limelight courtesy of masterful marketing and an aggressive promotion launched last week. First, its CEO, John Legere, was ceremoniously kicked out of a Las Vegas party thrown by wireless rival AT&T. wireless carrier’s offer to pay up to $650 for new customers to switch to its service.

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The Four Technologies You Need to Be Working With

Harvard Business Review

Wireless connectivity. When they get to the car, they wave their membership card over a sensor on the windshield (the card and sensor communicate wirelessly), which triggers a wireless query back to the company's database to make sure the user is OK to take the car. As the member travels around, the car's location is tracked via GPS.

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Morning Advantage: How to Build Worldly Leaders

Harvard Business Review

Hiring and grooming local talent in key markets makes plenty of sense, but as IESE Business School professor Pankaj Ghemawat explains in McKinsey Quarterly, firms that rely so heavily on localization that they no longer groom expatriates are being shortsighted. The Wireless Industry's Growing Pains (Knowledge@Wharton). UPWARDLY MOBILE.

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3 Kinds of Jobs That Will Thrive as Automation Advances

Harvard Business Review

And it’s not just low skilled, manual labor that’s at risk — “knowledge” work like operational analytics and marketing is also being taken over by sophisticated artificial intelligence algorithms. How Technology Is Reshaping Markets. So, what’s the result?