Eric Jacobson

OCTOBER 13, 2014

Panhandle developed its strategy around dealing with this uncertainty. In Spartanburg, SC we met with Sims Bouwmeester who started a small PR/marketing company whose competitors were large advertising agencies. These agencies typically worked on big, multi-year retainers and weren''t flexible enough to do smaller jobs.

Travel 72

Travel Learning-by-Doing PR Open-book 72

Harvard Business Review

JULY 14, 2014

The benefits of bringing PR under marketing’s purview, for instance, only show up for relatively small firms; large firms might be better served by keeping the CMO position independent from what might otherwise be considered related functions. However, the findings are nuanced.

Power 8

Power PR Marketing Public Relations 8

HR Digest

NOVEMBER 15, 2023

Image credit – Freepik) According to Oracle’s PR Newswire , in the past year, 85 percent of business leaders have experienced decision distress, whether in regard to guilt over a decision or their doubts about having made it. Step to Improve Decision-Making Skills Working on decision-making is no easy task.

Skills 40

Skills How To PR Long-term 40

Harvard Business Review

APRIL 7, 2011

Given this uncertainty, it's best to be conservative and set low prices. If there is a desire to sell below-market priced tickets for PR reasons, be clear about it: allot, say, 60% of tickets (including prime seats) for fans who queue up or participate in a lottery. They could be hot in Hartford, tepid in Cincinnati, or vice versa.)

Price 11

Price Sports PR Airlines 11

Harvard Business Review

OCTOBER 11, 2013

They called in the company’s investor relations and PR chiefs and, after a long discussion, agreed to hunker down and watch how the situation played out. Even more important from a strategic perspective, creditors would balk at further loans until the uncertainty was resolved, making it harder for the company to raise money.

Case Study 8

Case Study CFO Hedge PR 8

Harvard Business Review

NOVEMBER 17, 2015

Some people are uneasy with the uncertainty and in-between-ness of not having a firm plan. A longtime mentor of mine, Charles, is a retired PR executive who splits his time between Alaska and Washington, DC. If you want to write the great American novel, take a first step by joining a local writer’s group.

CIO 8

CIO Career PR Process 8

Ask Atma

MAY 5, 2012

So what is the benefit to taking this position of uncertainty? PR – blogs, press releases, Events, demos, conventions. This approach (see figure -2) represents a new psychological positioning for the entrepreneur. The challenge is to admit that you only have an untested solution for an untested problem. Direct mail, flyers.

Business Model 93

Business Model Ries Agility Entrepreneur 93

Harvard Business Review

SEPTEMBER 6, 2016

How do your marketers and PR people communicate? In the end, these uncertainties caused the citizens and political leaders of Boston to reject an Olympic bid. Your workers won’t waste time on the Kremlinology of reading your intentions; they’ll get to work on accomplishing the goals you set out for them.

Productivity 8

Productivity Products Press Release Insurance 8

The Horizons Tracker

APRIL 25, 2021

The authors admit that their analysis might not have given them explicit insight into the minds of the tech founders, as the Twitter accounts may be run by well-organized PR teams. Despite these uncertainties, the authors hope that their work might act as a starting point for further analyses of this new class of elite.

Mission Statement 117

Mission Statement PR Analysis Class 117

Women on Business

JANUARY 11, 2011

After a year of uncertainty and tumult, Congress finally got around to making some crucial decisions in the last month of 2010. The Bush tax cuts, set to expire after December 31, 2010, had lowered most income tax brackets, capital gains and dividend tax rates over the past decade.

Press Release 178

Press Release Discount Insurance PR 178