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Brand Exposure

N2Growth Blog

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. If not, then this post is for you.

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Scan for the 3 key ingredients of trends to survive in the Expectation Economy

Strategy Driven

Trend-Driven Innovation , as detailed in our book of the same name, is the end-to-end process of tracking changes in these expectations to make sure that your products, services or experiences don’t fall behind. The good news is that you don’t need a PHD in anthropology to spot trends in the wild. Innovations.

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Doing 'Different' Right: Ten Big-Time Difference Makers and How.

Strategy Driven

…And the Clients Went Wild! : And the Clients Went Wild! Perfect your marketing mix and win with …And the Clients Went Wild! If you aren’t sure where to get started, take a cue from other companies that have taken innovation to heart and used it to successfully win and keep customers. Do what works!

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How to Turn Disagreements into Great Decisions for Your Small Business

Strategy Driven

The manager stood up at the start of class and said, “We paid for Intertech to just teach us so we could have an environment where we can discuss anything.” While he was mid-way thru his question, the manager interrupted and said, “WHAT! We often discuss the same story when this topic comes up at meetings. You don’t KNOW THAT!

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Guardrails: Keep Your Projects Out of the Weeds

Strategy Driven

In The Zig Zag Principle , Rich Christiansen applies a foundational law of nature to business management, entrepreneurship, goal-setting, and life in general as he explores why zigzagging toward our intended outcomes is far more effective than trying to bulldoze our way through whatever stands between us and our objectives.

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The Dell Deal Explained: What a Successful Turnaround Looks Like

Harvard Business Review

That''s the question Michael Dell has been asking himself since 2007, when he retook the top job at the computer company he founded in 1984. Competitors like IBM and Compaq struggled with the politics of managing their various channel partners and lagged Dell in inventory management. Dell returned as CEO in 2007.

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Cast the Net Wide – Make the Most of Your Promotional Time and.

Women on Business

For example, as a designer/writer, my skills are not well applied to bookkeeping or financial management. Media momentum is much like a wild fire—the power of one well-placed match can ignite dramatic pyrotechnics! Connect as many strengths and resources as possible, for innovation lives in fresh combinations.