Harvard Business Review

JUNE 7, 2012

Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. Social media understands this and facilitates it. Traditional media also gets this.

Reference 15

Reference Tips Media Case Study 15

Harvard Business Review

MARCH 8, 2012

Recently, I had the privilege of moderating a conference of global entrepreneurs and venture capitalists in Mumbai — an event called Founders Forum India. Further, we'll see a roll-out of 4G wireless services across the country in 2012. Fueling this explosion is a fact of national culture: Indians love media.

Venture Capitalist 14

Venture Capitalist Entrepreneur Conference Wireless 14

Harvard Business Review

JUNE 7, 2012

Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. Social media understands this and facilitates it. Traditional media also gets this.

Reference 13

Reference Tips Media Case Study 13

Harvard Business Review

MAY 2, 2016

It’s Friday morning just before 10 AM, and I’m packed in a queuing area with over a thousand fans, all eagerly awaiting the rope drop, and the start of day one of the conference. A 2012 survey by Siemens Enterprise Communications found high levels of frustration, disconnection, and distraction among members of virtual teams.

Technology 8

Technology Video Conference Learning-by-Doing 8

Harvard Business Review

AUGUST 6, 2013

Way back in the first decade of the new millennium, when Craigslist seemed like the biggest threat facing newspapers, founder Craig Newmark paid visits to lots of media companies and media conferences. Advertising Media Strategy' Yes, his site was definitely taking classified advertising away from papers, he would say.

Advertising 8

Advertising Christensen Media Disruptive Innovation 8

Harvard Business Review

APRIL 17, 2012

In the post below, Unnikrishnan shares his experiences searching for an IT consultant position in the Indian and Saudi Arabian job markets. The Indian job market was growing significantly because of an influx of positions in the technology sector. Now in 2012, almost ten years later, I have started a new job in Riyadh, Saudi Arabia.

Enterprise Architecture 11

Enterprise Architecture Information Technology Skills Industry 11

Harvard Business Review

MARCH 31, 2015

Event marketing is currently a very expensive and sloppy process in most firms because the relevant information is fragmented, difficult to assemble, and the “database” is often a pile of business cards. ” But it’s far from moneyball when it comes to event marketing. But it needn’t be that way.

CRM 8

CRM ROI Budgeting Public Relations 8

Harvard Business Review

DECEMBER 29, 2011

As you take some time to reflect, relax, and renew before the year to come, we offer you our most popular multimedia content from the year that was: podcasts, videos, slideshows, and infographics that we hope help you chart a successful course in 2012. Social Media's Untapped Power. The Good Company: Then and Now. Video interview.

Video 15

Video Porter Charisma Customer Loyalty 15

Harvard Business Review

JULY 27, 2017

In 2012, one of us — Gregor Gimmy, a California-based serial entrepreneur and former IDEO consultant — accepted a new role at BMW’s corporate R&D headquarters. From 2012 to 2015, the number of global corporate venture capital deals almost doubled, and their investments quadrupled, to $29.1

Venture Capitalist 8

Venture Capitalist Meyer Innovation Fixed Costs 8

Harvard Business Review

SEPTEMBER 12, 2017

I see Amazon’s price strategy with Whole Foods, fueled by constant testing and experimentation, to evolve in three steps: changing price perception, growing the market for healthy foods, and then applying insights to other offline retail sectors and services. This step goes hand in hand with the media attention these price changes drew.

Price 8

Price Retail Competitive Advantage Long-term 8

Harvard Business Review

APRIL 2, 2012

Everyone and everything is connected or soon will be by social media, on mobile platforms, and in the cloud. But no less planned or executed than another viral blockbuster — the OMGPOP team's March 2012 breakout of Draw Something , a Pictionary-like game. Rapid Innovation/Move-to-Market Cycles. The Invisible Children, Inc.

Team 12

Team Self-aware Media Download 12