Lead on Purpose
SEPTEMBER 8, 2009
And I can assure you that the advice I share with you today has stood the test of time… It helped me inspire my Weatherchem team to create the original Flapper® dispensing closure. Filed under: Integrity , Leadership , Purpose , Team Building , Trust Tagged: | Albert J. Theme: Digg 3 Column by WP Designer.
Harvard Business Review
NOVEMBER 8, 2018
Furthermore, some of the advice the inside salesperson shares contradicts what the manager recalls reading on the website. Then, just days after receiving the quote, the manager gets an unsolicited email from the software company’s marketing team offering a better deal. The buying process is no longer linear or consistent.
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Tanveer Naseer
MARCH 10, 2015
For example, they might say, “We’re a bank,” or “We make office furniture,” or “We’re in the pharmaceutical business.” His advice to other companies? Most senior executives respond to this question by describing what the company is or what it does. This is quite understandable.
In the CEO Afterlife
JUNE 19, 2011
A Boomer’s Advice to Marketers: Go Ahead, Make My Day. by John • June 19, 2011 • Life , Marketing , Strategy • 1 Comment. Today, we represent a marvelous marketing opportunity. Aha,” say the savvy marketers. The world’s best marketers are on to us. In the CEO Afterlife. Main menu Home.
Harvard Business Review
APRIL 3, 2017
The CEO of a large Australian company called me to relay a particular strategy development problem his firm was facing, and ask for my advice. For example, Uber made a Where to Play choice that included China because it’s a huge and important market. But it didn’t work in the Where to Play of China.
Harvard Business Review
AUGUST 6, 2015
I made a career switch seven years ago, when I went from working as a reporter at the Financial Times , where I covered health care in the United States, to consulting — advising CEOs in the pharmaceutical industry on thought leadership and articulating their corporate strategies. You should also ask: How you should market them?
Harvard Business Review
MARCH 2, 2011
Some tentative conclusions: There is not much of a market for stand-alone strategy studies any more. Undertakings with $20 million price tags such as the post-merger integration of a giant pharmaceutical client and its equally humongous acquisition. And what's hot on the corporate rialto by way of consulting work?
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