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2020 Top CHRO List – The People Leaders To Watch

N2Growth Blog

While Chief Digital/Technology Officers or Chief Marketing Officers are often tagged with the innovator label, it is the CHRO who is the real innovator in 2020. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?. Selection Methodology. Affiliates.

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How Chinese Companies Disrupt Through Business Model Innovation

Harvard Business Review

The American textile and apparel industries, for example, will tell you that the evidence can be found in the blood on the floor — their blood, on what used to be their floor. Technologically, Tencent’s WeChat may seem like a WhatsApp knockoff, but it allows users to do a multitude of things that other messaging apps cannot.

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Innovation Should Be a Top Priority for Boards. So Why Isn’t It?

Harvard Business Review

Fewer than one-third (30%) of respondents to our survey see innovation as one of the top three challenges their company faces in achieving its strategic objectives, and just 21% think that technology trends are a major strategic challenge. We also found that a focus on innovation tends to go hand in hand with longer-term time horizons.

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The Ways Customers Use Products Have Changed — but Brands Haven’t Kept Up

Harvard Business Review

The emergence of the iPhone and smart technology completely altered the way consumers interact with media and brands. Nike, once an athletic apparel brand telling stories of athletic solo willpower, has now taken on a systemic nature by introducing brand experiences , such as Nike Plus, Nike Plus Training Club, Nike Plus Running Club, etc.

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Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business Review

And with today’s technologies, companies now have the ability to see and act on these fluctuations in the moment. Recognizing that its long history of making French yogurt could be turned into a market advantage, it embraced a traditional French method in which yogurt is cultured and sold in small individual glass pots.

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How to Know Which Digital Trends Are Worth Chasing

Harvard Business Review

The right technologies, however, can be incredibly valuable, driving customer satisfaction and possibly even providing a sustainable competitive advantage. Start by identifying those, and then use digital technology to alleviate them. The second lever is to use digital technology to materially improve customer service.

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The Biggest Obstacles to Innovation in Large Companies

Harvard Business Review

And big companies, like elephants, have long memories. Many long-timers can remember — and will happily detail in meetings — all of the “historical attempts [at innovation] that didn’t pan out – and it may just not have been the right time,” says Stacey Butler, director of innovation at NRG Energy.