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Preview Thursday: Clarity First

Lead Change Blog

The absence of clarity also creates an opportunity for biases and assumptions to influence how people interpret information. It allows product quality issues to persist to the point of costly and reputation-sapping recalls, or market-share erosion. Lack of clarity runs the meeting with no agenda.

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092: 7 Keys to Clarity and Conciseness

Engaging Leader

Whether it’s a letter or email from the CEO, a benefits communication from Human Resources, or a video from Operations about how to improve quality or safety, much of what companies send their people is a mind-numbing flood of corporate speak. What do you want people to do or feel?

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4 Ways to Grow Your Business Organically

Strategy Driven

A company gains access to new markets by taking over or fusing with other businesses. Effective branding enables you to cut marketing and advertising costs. For customers to know about your company brand, ensure that your marketing tactics fit your target audience. Does word-of-mouth marketing really work?

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The Secret Button for Getting Your Ideas Approved

Strategy Driven

Make Your Audience Care. At the heart of getting your pitch approved is making your audience care about it. Below I’ve listed a few stakeholders and corresponding Core Ideas to pitch to them regarding the European market entry: VP of Sales: “We should enter the Italian and German markets because we can generate $XMM in sales.”.

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Social Networking and Organizational Design

LDRLB

Social networks thrive on the social ingenuity and influence of the individual people in the network. Intuitive 21st Century organizational designs will allow this inevitable influence to happen and reward those who thrive on it, not punish them. Hierarchies rely on job titles to command the attention of others. Goleman, D.,

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The Language of Leaders

In the CEO Afterlife

I didn’t think I was going to enjoy Kevin Murray’s new book on how top CEOs communicate to inspire, influence and achieve results. Remember it’s all about them – the need for audience centricity. I have to be honest. Communicate the future to drive the present. Bring the outside in and focus on relationships and trust.

Fashion 197
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Introducing 100 Coaches: Pay It Forward Champions

Marshall Goldsmith

Deepa Prahalad – Focused on design and emerging markets. Telisa Yancy – Chief Marketing Officer at American Family Insurance. Deborah Borg – Chief Human Resources & Communications Officer, Bunge Limited. Sean McGrath – Human Resources Vice-President World Bank Group. Co-author: Predictable Magic.