Skip Prichard

SEPTEMBER 24, 2019

These are the people who will turn things around, lead the organization to innovate, and drive through challenges. Over the past 27 years of my career in marketing, brand management and executive search + coaching, I’ve found time and again that organizations have blind-spots when hiring talent. That’s right. It’s human nature.

Emotional Intelligence 74

Emotional Intelligence CTO Stress Exit Strategy 74

Harvard Business Review

AUGUST 25, 2016

The greater your or your team’s decision rights, the more empowered and accountable you are. That is, digitally linking the relevant individuals and teams identified in a RACI review should be straightforward. Decision rights are needed to determine and define how brand management and data management collaborate.

RACI 8

RACI Agility Brand Management Decentralization 8

Strategy Driven

AUGUST 19, 2011

It identifies your company’s red flags, and provides a powerful and innovative methodology to transition from failure to flourish. Sure, there is great value in having your team rally around and execute your vision with passion and determination, but you can never make the mistake of running the company as a town hall democracy.

Marketing 50

Marketing Objective Short-term Discount 50

Harvard Business Review

JANUARY 23, 2013

His "Obama for America" fundraising , analytics and "get out the vote" operation was a masterpiece of agile electoral innovation and entrepreneurship. There's not a brand manager, health care administrator, CMO or CIO who wouldn't benefit big-time from benchmarking their own operations to this campaign's. They're right.

Marketing 8

Marketing Chief Technology Officer Case Study Critical Success Factor 8

Harvard Business Review

MAY 31, 2011

They inhibit brilliant silo-spanning marketing, cross-silo offerings, brand consistency over products and markets, disciplined organization-wide marketing resource allocation, and the development of marketing excellence centers for capabilities such as social media or events. In fact team building can be the primary objective.

Brand 14

Brand Aaker Objective Team Building 14

Harvard Business Review

JANUARY 23, 2014

Are you competing on the basis of on-going product or technological innovation? For example, new product development may be the lifeblood of a consumer products company—and thus need to be cultivated and resourced carefully—while in a low-cost producer, or fast follower company, product development may be only a nice-to-have activity.

Ulrich 8

Ulrich Cost Efficiency Consultative 8

N2Growth Blog

JUNE 11, 2010

Remember that connections are not the same thing as relationships, but that connections can develop into relationships with the proper effort on your part. link] mikemyatt Hi Jerry: Kudos to you and your team on the closing, and even more so for your approach. What more proof does one need?

Media 407

Media Influence Blog Real Estate 407

Harvard Business Review

SEPTEMBER 20, 2013

Content Innovation. For example, a product evaluating nonprofit organizations may be highly useful to a wealth manager seeking to help his client to select a charity as part of a value-added tax efficiency service. In some cases, they’re right. But then again, in a surprising number of cases, they aren’t. For you, it may be different.

Execution 8

Execution Metrics Content Christensen 8

Harvard Business Review

NOVEMBER 26, 2012

The product manager, who had come up with what he thought was an airtight, iron-clad, compelling and irrefutable business case for launching a fairly clever innovation, completely failed to persuade the impassive CMO. He wouldn't approve any further development. Apparently, it doesn't matter. There was no good answer.

Venture Capitalist 8

Venture Capitalist Due Diligence Innovation Brand 8

Harvard Business Review

JULY 24, 2014

A brand can’t just be a promise; it must be a promise delivered. And brand stewardship can no longer be under the exclusive purview of marketing departments and brand managers. Brands may drive communications activities, but little else.

Brand 8

Brand Strategy Advertising Brand Management 8

Harvard Business Review

JULY 9, 2013

Some companies now actively involve stars in their product development process and other aspects of their businesses. Undoubtedly, some of these relationships are simply glorified brand endorsements and can be classified as CDINO (Creative Director In Name Only), but some celebrities are having a bona fide impact on companies.

Creativity 8

Creativity Brand Advertising Video 8

In the CEO Afterlife

JUNE 8, 2016

As Ogilvy’s Ian MacKellar, who helped develop the current creative platform, would say: “For any campaign or creative idea, it helps to have a conflict, a tension, an enemy.” And everyone is trying to climb to the top of that to get ahead,” explains Heather Fadali, senior brand manager for coffee at Kraft Heinz, Nabob’s parent company.

Brand 100

Brand Brand Management Advertising Management 100

Harvard Business Review

MARCH 14, 2014

Food fads develop quickly in today’s marketplace. Amid this changing environment, you’ll find rows and rows of marketing teams at the Mid-Western headquarters of America’s largest food companies — in no industry does marketing appear to play a more prominent role. Put the product ahead of the brand. Kale, quinoa, or chia anyone?

Word of Mouth Marketing 8

Word of Mouth Marketing Brand Marketing Incubator 8