Harvard Business Review

JUNE 16, 2016

In July 2015, Novartis launched its new heart failure drug, Entresto, which Forbes in 2014 predicted would be a blockbuster — with expected sales of $10 billion annually — as the potential market in the US exceeds 5 million people with a heart failure condition. What builds management perspectives? billion sales in India.

Planning 8

Planning Competitive Intelligence Pharmaceuticals Brand 8

HR Digest

JUNE 27, 2021

Hard skills can be an exhaustive list, hence we have pared it down somewhat to include technical and management skills. Brand Management. Finance special emphasis on block chain and Cryptocurrency. Supply chain management. Affiliate marketing. Artificial Intelligence, Deep learning. Cloud computing.

Skills 116

Skills Supply Chain Emotional Intelligence Affiliate Marketing 116

Harvard Business Review

AUGUST 23, 2018

Scalers iteratively experiment and tweak new ideas until they find product-market fit using methods like agile or lean. This is a strong model for industries like consumer packaged goods, where one person, such as a brand manager, is responsible for product development from beginning to end. Here’s an example.

Project 8

Project Innovation Team Stage-Gate 8

Harvard Business Review

OCTOBER 30, 2012

The question for top management is no longer whether your organization's processes need to be improved, but rather which ones, how much, and when. Brand managers at P&G, for instance, get a constant feed of consumer sentiment from social media. I see three big opportunities: 1. Work across organizational and global boundaries.

Process 15

Process Strategy Offshoring Information Technology 15

Harvard Business Review

APRIL 25, 2011

Brilliant brand management is multi-media and cause-related. Within the confines of good taste, we hope, the Brits are marketing the heck out of the wedding. Those are actions that princes of finance should leave to the real princes.

CEO 16

CEO Apparel GDP Audience 16

N2Growth Blog

JUNE 11, 2010

Become a part of them as opposed to a vendor to them …This is a difficult concept for old-school marketers to get their arms around, but a critical one nonetheless. Let me say this as clearly as I can…a ready, fire, aim approach will rarely find the target.

Media 368

Media Influence Blog Real Estate 368

Harvard Business Review

AUGUST 9, 2016

Read more from Google Analytics 360 Suite: Rethinking Marketing Measurement from the Ground Up. 3 Ways Marketing Organizations Can Make Data More Actionable. Marketing can look at this data and decide to test a hypothesis: Is that color product selling best because it’s in an image featured on the homepage?

Marketing 9

Marketing Content Insurance Brand 9

Harvard Business Review

JULY 24, 2014

David Packard, co-founder of Hewlett-Packard, once observed that “Marketing is too important to be left to the marketing people.” A more current corollary might be, “Brand-building is too important to be left to the brand people.”. A brand can’t just be a promise; it must be a promise delivered.

Brand 8

Brand Strategy Advertising Brand Management 8

Harvard Business Review

DECEMBER 16, 2010

Devices of all kinds have gone from advertising, branding, and marketing media to promotional platforms. Coupons have been redeemed as a "class" not just "mass" vehicle for luxury and high-status items as well as for everyday brands and staples. Google's failed effort to acquire Groupon for a reported $6 billion (!)

Innovation 16

Innovation Supply Chain Business Simulation Advertising 16

In the CEO Afterlife

JUNE 8, 2016

Years later, it took on bigger players by introducing new innovative packaging to the market, and subsequently carving out a double-digit share when few thought it could be done. competitors are entering the market. Today, Nabob faces yet another challenge: finding its place in the quickly dilating coffee industry.

Brand 100

Brand Brand Management Advertising Management 100